Research Catalog

Corporate imaginations : Fluxus strategies for living

Title
Corporate imaginations : Fluxus strategies for living / Mari Dumett.
Author
Dumett, Mari, 1977-
Publication
Oakland, California : University of California Press, [2017]

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StatusFormatAccessCall NumberItem Location
TextUse in library JQF 18-359Schwarzman Building M1 - Art & Architecture Room 300

Details

Description
viii, 386 pages : illustrations; 27 cm
Summary
"The first extended study of the renowned artists' collective Fluxus, Corporate Imaginations examines the group's emergence on three continents from 1962 to 1978, and its complexities, contradictions, and historical specificity. Its founder, George Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, a reflection of how he imagined critical art practice at that time. Despite the collective's critical stance toward the corporation, Fluxus shared aspects of the rising corporate culture of the day. In this book, Mari Dumett addresses the "business" of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed in bold relief. A study of six central figures in the group--George Brecht, Alison Knowles, Maciunas, Nam June Paik, Mieko Shiomi, and Robert Watts--reveals how they developed historically specific strategies of mimicking the capitalist system. These artists appropriated tools, occupied spaces, revealed operations, and, ultimately, "performed the system" itself by employing an aesthetics of organization, communication, events, branding, routine, and global mapping. Invoking "corporate imaginations," Fluxus artists proposed "strategies for living" as conscious creative subjects within a totalizing and increasingly global system, and demonstrated how these strategies must be repeated in an ongoing negotiation of new relations of power and control between subject and system"--Provided by publisher.
Subjects
Genre/Form
  • Criticism, interpretation, etc.
  • History.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
A fantastic confusion -- The great executive dream -- Performing the system -- George Brecht : scoring events -- Robert Watts : engineering objects -- Nam June Paik : art for cybernated life -- Alison Knowles : ritual and routine -- Mieko Shiomi : the artistic globalism of Fluxus.
Call Number
JQF 18-359
ISBN
  • 9780520290389
  • 0520290380
LCCN
2017018512
OCLC
981118115
Author
Dumett, Mari, 1977- author.
Title
Corporate imaginations : Fluxus strategies for living / Mari Dumett.
Publisher
Oakland, California : University of California Press, [2017]
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Chronological Term
1900-1999
Research Call Number
JQF 18-359
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