Research Catalog

The Apple way

Title
  1. The Apple way / by Jeffrey L. Cruikshank.
Published by
  1. New York : McGraw-Hill, ©2006.
Supplementary content
  1. Contributor biographical information
  2. Publisher description
Author
  1. Cruikshank, Jeffrey L.

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Status
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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJBE 17-520Item locationSchwarzman Building - General Research Room 315

Details

Description
  1. xviii, 206 pages; 24 cm
Subject
  1. Computer industry
  2. Success in business
  3. United States
  4. Computer industry > United States
  5. Industrial management > United States
  6. Success in business > United States
  7. Apple Computer, Inc
  8. Corporate culture > United States
Contents
  1. Marvels and margins -- Find the future -- Take their breath away -- Guard the family jewels -- Keep your friends (reasonably) close to you -- Keep your promises -- Build the cult -- Get it out there -- Keep your cool -- Flog the bad guys -- Fix your leaders -- Fix your plan.
Call number
  1. JBE 17-520
Note
  1. "12 management lessons from the world's most innovative company"--Spine.
Bibliography (note)
  1. Includes bibliographical references (pages 179-193) and index.
Author
  1. Cruikshank, Jeffrey L.
Title
  1. The Apple way / by Jeffrey L. Cruikshank.
Imprint
  1. New York : McGraw-Hill, ©2006.
Type of content
  1. text
Type of medium
  1. unmediated
Type of carrier
  1. volume
Bibliography
  1. Includes bibliographical references (pages 179-193) and index.
Connect to:
  1. Table of contents
  2. Table of contents
  3. Contributor biographical information
  4. Publisher description
LCCN
  1. 2006295931
ISBN
  1. 0072262338
  2. 9780072262339
Research call number
  1. JBE 17-520
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