Research Catalog

Details

Additional authors

1. Yeats, Jessica M.
2. Clarke, Colin P.
3. Matthews, Miriam (Behavioral scientist)
4. Skrabala, Lauren
5. Rand Corporation, issuing body. isb
6. National Defense Research Institute (U.S.), researcher. res
7. United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. spn

Description

1. xx, 108 pages : illustrations; 26 cm

Summary

1. "To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than 2 50 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice."--Back cover.

Series statement

1. RR-809/2-OSD

Uniform title

1. Research report (Rand Corporation) ; RR-809/2-OSD.

Alternative title

1. Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners

Subject

1. United States. Department of Defense -- Public relations
2. Information warfare -- United States -- Evaluation
3. Propaganda, American -- Evaluation

Call number

1. JFF 17-592

Note

1. "Series: Research Reports."--Publisher's web page.
2. "Approved for public release; distribution unlimited."--Title page.
3. "RAND National Defense Research Institute"

Bibliography (note)

1. Includes bibliographical references.

Author

1. Paul, Christopher, 1971- author. Author

Title

1. Assessing and evaluating Department of Defense efforts to inform, influence, and persuade : handbook for practitioners / Christopher Paul, Jessica Yeats, Colin P. Clarke, Miriam Matthews, Lauren Skrabala ; prepared for the Office of the Secretary of Defense.

Publisher

1. Santa Monica, Calif. : Rand Corporation, [2015]

Copyright date

1. ©2015

Type of content

1. text

Type of medium

1. unmediated

Type of carrier

1. volume

Series

1. RR-809/2-OSD
2. Research report (Rand Corporation) ; RR-809/2-OSD.

Bibliography

1. Includes bibliographical references.

Connect to:

1. Related Electronic Resource: Publisher's web site for this work, including abstract, table of contents, and links to scanned depiction of full text and images, plus "Metaevaluation Checklist" support files:

Added author

1. Yeats, Jessica M., author. Author
2. Clarke, Colin P., author. Author
3. Matthews, Miriam (Behavioral scientist), author. Author
4. Skrabala, Lauren, author. Author
5. Rand Corporation, issuing body. Issuing body
6. National Defense Research Institute (U.S.), researcher. Researcher
7. United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. Sponsor

Running title

1. Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners

ISBN

1. 9780833088970 (pbk.)
2. 0833088971 (pbk.)

Research call number

1. JFF 17-592