Research Catalog

Signature strengths

Title
Signature strengths / designed and edited by Boy Vereecken ; intro text by Mark Mann.
Publication
Brussels : La Loge ; Berlin : Sternberg Press, c2016.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan

Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person.

TextUse in library JQF 17-222Schwarzman Building M1 - Art & Architecture Room 300

Details

Additional Authors
  • Vereecken, Boy.
  • Mann, Mark.
Description
108 p. : ill. (chiefly col.); 27 cm
Summary
When first introduced, mass-market paperbacks sparked a publishing revolution. Critics despised them as lowbrow diversions, which did not impact their popularity. But the business model barely worked. Prices were so low, the books needed to sell in incredible numbers to make a profit. An industry norm emerged to pump up sales, whereby most of the novels were wrapped with images of women in provocative settings and states of undress. Many readers were duly provoked to purchase, but this recurring allure eventually lost its sway. Simultaneously, an opposing theme of essentialism was asserting itself in grocery stores. The No Frills brand presented goods in unadorned packaging. It was as if the very intention to sell had been excised from the label's straightforward design and terse declaration of contents--SALAD DRESSING, FRUIT PRESERVES, LAUNDRY DETERGENT. No Frills stripped the cloying appeal of traditional marketing and replaced it with a candid offering of canned beets and corned beef, pure and plain. Inspired by this direct approach, Terry Bisson and art director Frank Kozelek developed the No-Frills book series in the early 1980s. Signature Strengths, conceived and edited by Boy Vereecken, reproduces in full the four books published in the series--Western, Mystery, Science Fiction, and Romance--as well as critical evaluations of the fascinating experimental endeavor in genre writing and mass-market publishing.
Subjects
Note
  • Cover title.
  • "Part of a research project conceived at St. Lucas School of Arts Antwerp"-- Colophon.
  • Reproduction of a 4 No-Frills books from the early 1980s in the series Western, Mystery, Science Fiction, and Romance as well as critical evaluations of the experimental endeavor in genre writing and mass-market publishing.
Call Number
JQF 17-222
ISBN
  • 3956792580
  • 9783956792588
OCLC
964384045
Title
Signature strengths / designed and edited by Boy Vereecken ; intro text by Mark Mann.
Imprint
Brussels : La Loge ; Berlin : Sternberg Press, c2016.
Added Author
Vereecken, Boy.
Mann, Mark.
Research Call Number
JQF 17-222
View in Legacy Catalog