Research Catalog

Title

Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

Author

Qualman, Erik, 1972-

Publication

Hoboken, N.J. : Wiley, ©2009.

Items in the Library & Off-site

Details

Description

xix, 265 pages; 24 cm

Summary

• Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.--[Book jacket].
• "This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible sound bites, and by the magic of my wonderful editor Shannon Vargo, is arranged so that you, the reader, can easily select an example, particular principle, or case study that is relevant to you or your company. So, while this work will not win any Grammar Girl awards, I hope you find it informative, educational, and entertaining. Updates and augmentations to this book can be found at www.socialnomics.net. I love hearing from my readers at twitter@equalman or equalman@gmail.com--feel free to disagree or shower me with affection. I adhere to my promise of personally responding."
• "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition; Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook Library description.

Subjects

• Réseaux publics
• Marketing
• Telemarketing
• Electronic commerce
• Internet marketing
• Web 2.0 > Soziales Netzwerk
• Soziales Netzwerk > Web 2.0
• Social media
• Social networks
• Internet
• Commerce électronique

Bibliography (note)

• Includes bibliographical references (pages 245-256) and index.

Contents

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

Call Number

JBE 17-63

ISBN

• 9780470477236
• 0470477237

LCCN

2009008841

OCLC

310400230

Author

Qualman, Erik, 1972-

Title

Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

Imprint

Hoboken, N.J. : Wiley, ©2009.

Type of Content

text

Type of Medium

unmediated

Type of Carrier

volume

Bibliography

Includes bibliographical references (pages 245-256) and index.

Connect to:

Table of contents

Table of contents

View this book online, via DawsonERA, both on- and off-campus

Indexed Term

Electronic commerce

Internet

Internet marketing

Social media

Social networks

Telemarketing

Research Call Number

JBE 17-63