Research Catalog

Details

Additional authors

1. Project Muse

Description

1. 1 online resource (1 online resource (332 p.) :) : digital file.

Summary

1. Professional football today is an

Uniform title

1. Brand NFL (Online)
2. Book collections on Project MUSE.

Alternative title

1. Brand NFL (Online)

Subject

1. National Football League
2. Football -- United States -- Management
3. Football -- United States -- Marketing

Contents

1. The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.

Note

1. Issued as part of book collections on Project MUSE.

Bibliography (note)

1. Includes bibliographical references and index.

Access (note)

1. Access restricted to authorized users.

Source of description (note)

1. Description based on print version record.

Author

1. Oriard, Michael, 1948-

Title

1. Brand NFL [electronic resource] : Making and Selling America's Favorite Sport / Michael Oriard ; with a new afterword by the author.

Imprint

1. Chapel Hill [N.C.] : University of North Carolina Press, c2010 (Baltimore, Md. : Project Muse 2013) (Baltimore, Md. : Project MUSE, 2015)

Edition

1. [New ed.]

Series

1. Book collections on Project MUSE.

Bibliography

1. Includes bibliographical references and index.

Access

1. Access restricted to authorized users.

Connect to:

1. Available from home with a valid library card
2. Available onsite at NYPL

Added author

1. Project Muse.
2. Project Muse.

Other form:

1. Print version: 0807871567 9780807871560