Research Catalog

Encyclopedia of major marketing campaigns

Title
Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.
Publication
Detroit, Mich. : Gale, 2007.

Available Online

  • Available from home with a valid library card
  • Available onsite at NYPL

Details

Additional Authors
  • Riggs, Thomas, 1963-
  • Gale (Firm)
Description
1 online resource (xxii, 1947 p.) : ill.
Summary
An annual publication that profiles important marketing campaigns of the 20th century.
Series Statement
Gale virtual reference library
Uniform Title
Encyclopedia of major marketing campaigns (Online)
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Access (note)
  • Access restricted to authorized users.
OCLC
ssj0000080843
Title
Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.
Imprint
Detroit, Mich. : Gale, 2007.
Series
Gale virtual reference library
Bibliography
Includes bibliographical references and index.
Access
Access restricted to authorized users.
Connect to:
Available from home with a valid library card
Available onsite at NYPL
Added Author
Riggs, Thomas, 1963-
Gale (Firm)
View in Legacy Catalog