Research Catalog
The small business bible : everything you need to know to succeed in your small business
- Title
- The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss.
- Author
- Strauss, Steven D., 1958-
- Publication
- Hoboken, N.J. : Wiley, c2012.
Items in the Library & Off-site
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HD62.7 .S875 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Description
- xiii, 578 p.; 23 cm.
- Summary
- "An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--Provided by publisher.
- Subjects
- Note
- Includes index.
- Contents
- Contents note continued: ch. 20 Our Flat World -- ch. 21 The Green Business -- ch. 22 The New Consumer -- pt. II Money -- ch. 23 Accounting Ease -- ch. 24 Making a Profit -- ch. 25 Insurance -- ch. 26 Get a Handle on Taxes -- pt. III Management -- ch. 27 Hiring and Firing -- ch. 28 Pay and Benefits -- ch. 29 Training and Motivating Your Staff -- ch. 30 Exemplary Customer Service -- ch. 31 Negotiate Like a Lawyer -- ch. 32 Legal-Ease I -- ch. 33 Legal-Ease II -- pt. IV Technology -- ch. 34 Managing Your Technology -- ch. 35 Mobility I: Small Office Mobility -- ch. 36 Mobility II: Mobile Mania -- ch. 37 Small Business Software -- SECTION III Growing Your Business -- pt. I Advertising and Marketing -- ch. 38 Basic Advertising Strategies -- ch. 39 Marketing Muscle -- ch. 40 Advanced Marketing and Advertising -- pt. II Your Website -- ch. 41 Creating Your Website -- ch. 42 E-Business Essentials -- ch. 43 Advanced E-Marketing -- pt. III Social Media -- ch. 44 Social Media Overview --
- Contents note continued: ch. 45 Facebook for Business -- ch. 46 Twitter and You -- ch. 47 Link in with Linkedln -- ch. 48 Videos and YouTube -- ch. 49 Groupon and Other Deal-of-the-Day Websites -- pt. IV Growth Strategies -- ch. 50 Developing New Channels and Multiple Profit Centers -- ch. 51 Secrets of Sales Superstars -- ch. 52 Small to Big -- ch. 53 Exodus -- pt. V Strategies for Small Business Success -- ch. 54 Small Business Success Secrets -- ch. 55 The Visionary Small Business.
- Call Number
- HD62.7
- ISBN
- 9781118135945 (pbk.)
- 1118135946 (pbk.)
- LCCN
- 2011042848
- OCLC
- 757935841
- Author
- Strauss, Steven D., 1958-
- Title
- The small business bible : everything you need to know to succeed in your small business / Steven D. Strauss.
- Imprint
- Hoboken, N.J. : Wiley, c2012.
- Edition
- 3rd ed.
- Research Call Number
- *R-SIBL HD62.7 .S875 Small Business Central