Research Catalog
A branded world : adventures in public relations and the creation of superbrands
- Title
- A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
- Author
- Levine, Michael, 1954-
- Publication
- Hoboken, N.J. : J. Wiley, c2003.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person. | Text | Use in library | JBE 12-195 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- xi, 260 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 253) and index.
- Call Number
- JBE 12-195
- ISBN
- 0471263664 (cloth)
- LCCN
- 2002192262
- OCLC
- 51519644
- Author
- Levine, Michael, 1954-
- Title
- A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
- Imprint
- Hoboken, N.J. : J. Wiley, c2003.
- Bibliography
- Includes bibliographical references (p. 253) and index.
- Research Call Number
- JBE 12-195