Research Catalog

Brand names and labeling games

Title
Brand names and labeling games [motion picture] / National Education Television.
Publication
Briarcliff Manor, NY : Benchmark, 1973.

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StatusVol/DateFormatAccessCall NumberItem Location
C.1 REEL 1 OF 1Moving imageBy appointment only M16 A-9 B C.1 REEL 1 OF 1 C.1 REEL 1 OF 1Offsite

Details

Additional Authors
Efron, Marshall.
Description
1 film reel (9 min.) : sd. col.; 16 mm.
Summary
Comedian Marshall Efron compares well-known brand products with X brands (aspirin, food flavor enhancer and bleach), pointing out that both contain the same ingredients but that brand X products are lower in price. In the higher priced goods, consumers are paying for packaging, advertising and promotion. Efron also comments on the different grades used to describe cans of olives: giant, jumbo, extra large, colossal and supreme.
Uniform Title
American dream machine. [Television program]
Subject
Note
  • Originally shown on NET's "American Dream Machine."
Credits (note)
  • Narrator, Marshall Efron.
Title
Brand names and labeling games [motion picture] / National Education Television.
Imprint
Briarcliff Manor, NY : Benchmark, 1973.
Credits
Narrator, Marshall Efron.
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Added Author
Efron, Marshall.
Added Title
American dream machine. [Television program]
Branch Call Number
M16 A-9 B
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