Research Catalog

Details

Description

1. 1 folder.

Summary

1. The Olmec Toys, Inc. Collection consists primarily of printed material acquired by one of its investors. Included are notices to shareholders about expansion of the product line and the purchasing of shares, minutes of meetings, an auditor's report, product catalogs, a sample comic book that was packed inside each box, and photographs of the original two action figures.

Subject

1. Eason, Yla
2. Olmec Toys, Inc
3. Toy industry -- United States
4. African American business enterprises
5. Minority business enterprises -- United States
6. Black dolls -- Marketing
7. Character dolls -- Marketing
8. Educational toys -- Marketing
9. Dolls -- Marketing
10. Toys -- Marketing
11. Self-esteem in children

Call number

1. Sc MG 783

Language

1. English

Source (note)

1. Eugenia Evans Clarke

Location of other archival materials (note)

1. New York Public Library, Manuscripts, Archives and Rare Books Division, Schomburg Center for Research in Black Culture, 515 Malcolm X Boulevard, New York, N.Y. 10037

Biography (note)

1. Founded in 1985 by Yla Eason, Olmec Toys, Inc. was the largest minority-owned toy company in the United States. It also had the industry's largest selection of black and Hispanic toys. By 1995 the product line extended to a variety of boy action figures, toys and dolls that included African-American, Hispanic and Asian baby dolls, toddler dolls and fashion dolls. Olmec coined the phrase "ethnically correct," referring to the doll's appropriate color as well as its sculpted facial features to accurately represent each doll's ethnicity. In 1994 Olmec had its product line in many major retail stores throughout the country, but it went bankrupt within several years.

Author

1. Olmec Toys, Inc.

Title

1. Olmec Toys, Inc. collection, 1985-1995.

Biography

1. Founded in 1985 by Yla Eason, Olmec Toys, Inc. was the largest minority-owned toy company in the United States. It also had the industry's largest selection of black and Hispanic toys. By 1995 the product line extended to a variety of boy action figures, toys and dolls that included African-American, Hispanic and Asian baby dolls, toddler dolls and fashion dolls. Olmec coined the phrase "ethnically correct," referring to the doll's appropriate color as well as its sculpted facial features to accurately represent each doll's ethnicity. In 1994 Olmec had its product line in many major retail stores throughout the country, but it went bankrupt within several years.

Location of other archival materials

1. Chiz Schultz papers: Dean, Kenneth - "The Adventures of Sun Man and the Sun People, Box 6, Folder 17 ; Gordon, Gloria - "Rainbow People" - outline, Box 8, Folder 10; printed matter, Box 8, Folder 11; Also located at; New York Public Library, Manuscripts, Archives and Rare Books Division, Schomburg Center for Research in Black Culture, 515 Malcolm X Boulevard, New York, N.Y. 10037

Connect to:

1. Finding Aid

Research call number

1. Sc MG 783