Research Catalog

Details

Additional authors

1. Brown, Stephen, 1955-

Description

1. xv, 218 p.; 24 cm.

Series statement

1. Routledge interpretive marketing research

Uniform title

1. Routledge interpretive marketing research series.

Subject

1. Books -- Marketing.
2. Booksellers and bookselling.
3. Book industries and trade.
4. Literature publishing.
5. Books and reading.
6. Authorship.

Contents

1. Rattles from the swill bucket / Stephen Brown -- Selling God's book / Russell Belk -- The extraordinary tale of an eight point eight million dollar book / Michael Thomas -- The pleasures of the used text : revealing traces of consumption / Janet L. Borgerson and Jonathan E. Schroeder -- Culture club : marketing and consuming The Da Vinci code / Kent Drummond -- Martin Amis on marketing / Daragh O'Reilly -- Paperback mother / Lisa O'Malley, Maurice Patterson and Caoilfhionn Ní Bheacháin -- On the commercial exaltation of artistic mediocrity : books, bread, postmodern statistics, surprising success stories, and the doomed magnificence of way too many big words / Morris B. Holbrook -- Book reading groups : a 'male outsider' perspective / Avi Shankar -- You can't tell a book by its cover : bookworms, bookcases and bookcrossing / Pauline Maclaran and Rosalind Masterson -- Consuming literature / Hope Jensen Schau -- Riddikulus! : consumer reflections on the Harry Potter phenomenon / Al Terego and Sue Denim -- Telling tales of Virago Press / Lorna Stevens -- No experience necessary (or, how I learned to stop worrying and love marketing) / Charles Chandler -- I write marketing textbooks but I'm really a swill guy / Chris Hackley -- A step-by-step guide to Bridget Jones's diary, Fight Club and the 'how-to' industry / Anthony Patterson and Stephen Brown.

Call number

1. JBE 06-1106

Language

1. English

Bibliography (note)

1. Includes bibliographical references and index.

Connect to:

1. Table of contents

LCCN

1. 2005023538

Other standard identifier

1. 9780415367677

ISBN

1. 0415367670