Research Catalog

Details

Additional authors

1. United States. Department of Defense

Description

1. 1 online resource

Alternative title

1. DOD needs to establish objectives and measures to better evaluate advertising's effectiveness

Subject

1. Recruiting and enlistment
2. Evaluation
3. Advertising > Recruiting and enlistment
4. United States > Armed Forces > Recruiting, enlistment, etc
5. United States > Department of Defense > Evaluation

Call number

1. GPO Internet GA 1.13:GAO-03-1005

Note

1. Title from title screen (viewed Nov. 13, 2003).
2. "September 2003."
3. Paper version available from: General Accounting Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548.
4. "GAO-03-1005."

Bibliography (note)

1. Includes bibliographical references.

System details (note)

1. Mode of access: Internet from GAO web site. Address as of 11/13/03: http://www.gao.gov/new.items/d031005.pdf; current access available via PURL.

Author

1. United States. General Accounting Office.

Title

1. Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness.

Imprint

1. [Washington, D.C.] : U.S. General Accounting Office, [2003]

Type of content

1. text

Type of medium

1. computer

Type of carrier

1. online resource

System details

1. Mode of access: Internet from GAO web site. Address as of 11/13/03: http://www.gao.gov/new.items/d031005.pdf; current access available via PURL.

Bibliography

1. Includes bibliographical references.

Connect to:

1. https://purl.fdlp.gov/GPO/LPS38088

Added author

1. United States. Department of Defense.

Gpo item no.

1. 0546-D (online)

Sudoc no.

1. GA 1.13:GAO-03-1005

Research call number

1. GPO Internet GA 1.13:GAO-03-1005