Research Catalog

Marketing apocalypse : eschatology, escapology, and the illusion of the end

Title
  1. Marketing apocalypse : eschatology, escapology, and the illusion of the end / edited by Stephen Brown, Jim Bell, and David Carson.
Published by
  1. London ; New York : Routledge, 1996.
Format
  1. Book/text

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Details

Additional authors
  1. Brown, Stephen, 1955-
  2. Bell, Jim, 1954-
  3. Carson, David, 1947-
Description
  1. xvii, 291 p. : ill. (1 col.); 25 cm.
Subject
  1. Marketing -- Forecasting.
  2. Twenty-first century -- Forecasts.
Call number
  1. JBE 97-460
Language
  1. English
Bibliography (note)
  1. Includes bibliographical references and indexes.
LCCN
  1. 96007572
ISBN
  1. 0415148227
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