Radio commercials targeting the African American consumer that aired in 1985. Advertisers are Coca-Cola Company (beverages), Kentucky Fried Chicken (food service), Wendy's International (food service), Ford Motor Company (automobiles; featuring Aretha Franklin, Ray Parker, Ashford & Simpson, and Nancy Wilson), Chevrolet Motor Division (automobiles), Pro-Line Corporation (hairdressing), Stroh Brewery Company (beer; featuring Kool & the Gang), Trailways Corporation (bus lines), McDonald's Corporation (food service; featuring James Brown), Bowie State College (universities and colleges; featuring Amy Keys), Seven-Up Company (beverages; featuring Geoffrey Holder), Pioneer Video (videotape industry; featuring Ray Charles), Burger King Corporation (food service), Anheuser-Busch (beer; featuring Teena Marie, Herbie Hancock, Shannon, and Steel Pulse), Proctor & Gamble (dentrifices), Alberto Culver Company (hairdressing; featuring Billy Dee Williams), Kraft, inc. (food), BWIA International (airlines), Quaker Oats Company (food), Avon Products (cosmetics), WMAZ (television stations), Air Jamaica (airlines), Champale, inc. (alcoholic beverages), Walt Disney productions (amusement parks; featuring Eugene Jackson), Zayre Corporation (chain stores; featuring Isabel Sanford), Polygram Records (sound recordings; featuring Bar-Kays and Kool & the Gang), Tower Isle Bakery (food), and Luster Products (hairdressing, prize contests). Some of these entries did not receive awards.
Donor/Sponsor
Schomburg NEH Automated Access to Special Collections Project.