Research Catalog

Positively black.

Title
  1. Positively black. Madison avenue and the black dollar.
Published by
  1. New York : WNBC-TV, 1981.

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Available by appointment at Schomburg Center - Moving Image & Recorded Sound.

FormatFilm, Slide, etc.AccessUse in libraryCall numberSc Visual DVD-338Item locationSchomburg Center - Moving Image & Recorded Sound

Details

Additional authors
  1. Leonard, W. Chris.
  2. McNeill, Harry J.
  3. Heningburg, Gus.
  4. Davis, Billy, 1932-
  5. Jones, Caroline R.
  6. Reed, Sam.
  7. Barbosa, Tony.
  8. WNBC-TV (Television station : New York, N.Y.)
  9. World Institute of Black Communications.
  10. CEBA Collection.
Description
  1. 1 videodisc (44 min.) : sound, color; 4 3/4 in.
Summary
  1. This two part program examines the buying power of black Americans and the role black professionals play in the advertising industry. Includes interviews with some successful black marketing people who discuss why some advertisers don't target the black market and what it takes to succeed in the advertising industry.
Uniform title
  1. Positively black (Television program)
Alternative title
  1. Madison avenue and the black dollar.
Subject
  1. Advertising > United States
  2. African American business executives
  3. Advertising agencies > United States
  4. Public affairs
  5. African American consumers
  6. Black films and programs
Genre/Form
  1. Public affairs.
  2. Black films and programs.
Call number
  1. Sc Visual DVD-338
Note
  1. This program forms part of the Communications Excellence to Black Audiences (CEBA) Award Collection, a competition sponsored by the World Institute of Black Communications, Inc.
Credits (note)
  1. Director, Harry J. McNeill ; producer, W. Chris Leonard ; a production of WNBC-TV, New York.
System details (note)
  1. DVD
Title
  1. Positively black. Madison avenue and the black dollar.
Imprint
  1. New York : WNBC-TV, 1981.
Country of producing entity
  1. United States.
Credits
  1. Director, Harry J. McNeill ; producer, W. Chris Leonard ; a production of WNBC-TV, New York.
System details
  1. DVD
Connect to:
  1. Request Access to Schomburg Moving Images and Recorded Sound
Added author
  1. Leonard, W. Chris. Production personnel
  2. McNeill, Harry J. Director
  3. Heningburg, Gus. Interviewer
  4. Davis, Billy, 1932- Interviewee
  5. Jones, Caroline R. Interviewee
  6. Reed, Sam. Interviewee
  7. Barbosa, Tony. Interviewee
  8. WNBC-TV (Television station : New York, N.Y.)
  9. World Institute of Black Communications.
  10. CEBA Collection.
Added title
  1. Positively black (Television program)
Research call number
  1. Sc Visual DVD-338
  2. Sc Visual VRA-113 VHS
  3. Sc Visual VRB-255 U-matic
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