Research Catalog
Broadcast/cable programming : strategies and practices
- Title
- Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
- Author
- Eastman, Susan Tyler.
- Publication
- Belmont, Calif. : Wadsworth Pub. Co., c1985.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | MWGD 84-227 | Offsite |
Details
- Additional Authors
- Description
- xiv, 529 p. : ill.; 25 cm.
- Series Statement
- Wadsworth series in mass communication
- Subjects
- Note
- Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
- Includes indexes.
- Bibliography (note)
- Bibliography: p. [485]-513.
- Call Number
- MWGD 84-227
- ISBN
- 0534033539
- LCCN
- 84013172
- OCLC
- 10951238
- NYPG84-B99713
- Author
- Eastman, Susan Tyler.
- Title
- Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
- Imprint
- Belmont, Calif. : Wadsworth Pub. Co., c1985.
- Edition
- 2nd ed.
- Series
- Wadsworth series in mass communication
- Bibliography
- Bibliography: p. [485]-513.
- Added Author
- Head, Sydney W.Klein, Lewis, 1927-Eastman, Susan Tyler. Broadcast programming, strategies for winning television and radio audiences.
- Research Call Number
- MWGD 84-227