Research Catalog
The Ethical problems of modern advertising.
- Title
- The Ethical problems of modern advertising.
- Publication
- New York : Arno Press, 1978 [c1931]
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JLD 79-521 | Offsite |
Details
- Additional Authors
- William A. Vawter Foundation on Business Ethics.
- Description
- v, 134 p.; 23 cm.
- Series Statement
- A century of marketing.
- Subjects
- Note
- Reprint of the 1931 ed. published by Ronald Press Co., New York.
- Lectures delivered in 1930 on the William A. Vawter Foundation on Business Ethics, Northwestern University, School of Commerce.
- Contents
- Custis, V. The place of ethics in the field of advertising.--Butler, R. S. What the advertiser owes the public--Calkins, E. E. The ethics of agency practice.--Weld, L. D. H. Honesty in fact finding.--Chase, S. The ethics of advertising as viewed by the consumer.--Greene, E. L. Promoting and maintaining ethical standards in advertising.
- Call Number
- JLD 79-521
- ISBN
- 040511169X
- LCCN
- 78000288
- OCLC
- 4192441
- NYPG794080829-B
- Title
- The Ethical problems of modern advertising.
- Imprint
- New York : Arno Press, 1978 [c1931]
- Series
- A century of marketing.
- Added Author
- William A. Vawter Foundation on Business Ethics.
- Research Call Number
- JLD 79-521