Research Catalog

The management of advertising

Title
The management of advertising [by] Julian L. Simon.
Author
Simon, Julian Lincoln, 1932-
Publication
Englewood Cliffs, N. J., Prentice-Hall [1971]

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Details

Description
xii, 287 p. illus.; 23 cm.
Subject
Bibliography (note)
  • Bibliography: p. 267-274.
Call Number
JLD 71-777
LCCN
75129508
OCLC
NYPG710604895-B
Author
Simon, Julian Lincoln, 1932-
Title
The management of advertising [by] Julian L. Simon.
Imprint
Englewood Cliffs, N. J., Prentice-Hall [1971]
Bibliography
Bibliography: p. 267-274.
Research Call Number
JLD 71-777
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