Research Catalog

Cases in promotional strategy

Title: Cases in promotional strategy [by] James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.
Author: Engel, James F.
Publication: Homewood, Ill., Irwin, 1971.

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Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JLE 71-440	Offsite

Additional Authors

Description

x, 382 p. illus.; 23 cm.

Subjects

Call Number

JLE 71-440

LCCN

76141394

OCLC

NYPG710580829-B

Author

Engel, James F.

Title

Cases in promotional strategy [by] James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.

Imprint

Homewood, Ill., Irwin, 1971.

Added Author

Talarzyk, W. Wayne.

Larson, Carl M., 1916-

Research Call Number

JLE 71-440