Research Catalog

Advertising

Title: Advertising [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. 3d ed.
Author: Wright, John Sherman, 1920-
Publication: New York, McGraw-Hill [1971]

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Details

Additional Authors

Description

xv, 816 p. illus. (part col.), maps (part col.); 24 cm.

Subject

Advertising

Bibliography (note)

Includes bibliographies.

Call Number

JLE 71-433

LCCN

71155177

OCLC

NYPG710574232-B

Author

Wright, John Sherman, 1920-

Title

Advertising [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. 3d ed.

Imprint

New York, McGraw-Hill [1971]

Bibliography

Includes bibliographies.

Added Author

Warner, Daniel S.

Winter, Willis L.

Research Call Number

JLE 71-433

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