The New York Public Library and ’wichcraft Partner to Bring Refreshments to Landmark Library For The First Time In History
February 29, 2012— The New York Public Library and ’wichcraft, two New York City institutions, have partnered to bring to the public for the first time in the Library’s history the opportunity to enjoy a sandwich and a cup of coffee within the beautiful marble halls of the Library’s landmark Stephen A. Schwarzman Building at Fifth Avenue and 42nd Street. Beginning on March 1, ‘wichcraft will operate two mobile carts serving its hand-crafted sandwiches, coffee, snacks, and other refreshments in two locations, Astor Hall and in the central corridor on the second-floor of the Schwarzman Building.
The one-year pilot partnership was forged after a 2010 survey of more than 2,000 NYPL users showed refreshments are a priority for many of them, from scholars and researchers using the building all day to tourists. Feedback will be solicited from NYPL patrons throughout the pilot.
“Our patrons and visitors have expressed a great desire to sit down and enjoy a cup of coffee in the inspiring atmosphere of the Library,” said Anne L. Coriston, Vice President for Public Service at NYPL. “Collaborating with ’wichcraft provides us with a wonderful opportunity to welcome friends, both old and new, into one of New York City’s most beloved landmarks. We believe these stands will be a welcome addition and will enhance the experience for everyone, from those visiting for a few hours to those researching in the building all day.”
“We are honored to be the first food and beverage provider in the history of the New York Public Library and are excited to partner with this venerable New York institution.” Jeffrey Zurofsky, Co-Founder and Partner of ’wichcraft.
The new ‘wichcraft carts will be accompanied by seating areas, and patrons will not be permitted to take their food or beverages beyond those areas. A 10 percent discount will be offered to all Friends of the Library (donors who give at least $25 a year to The New York Public Library) who present their membership ID cards. The carts will be credit card only in the immediate future and be open the same hours as the building : 10 a.m. to 6 p.m. on Monday, Thursday, Friday and Saturday ; 10 a.m. to 8 p.m. on Tuesday and Wednesday ; and 1 p.m. to 5 p.m. on Sunday.