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The New York Public Library Celebrates Online Innovation During Social Media Week In New York City


Global Event Partner Hosts Leading New Media Industry Experts, Sharing Knowledge and Expertise for Week-Long Collaboration


Social Media Week, a global conference about emerging trends in social and mobile media, is coming to the New York Public Library’s landmark Stephen A. Schwarzman building beginning on February 7.


The Library will host the New York City opening reception as well as several workshops during the five-day event, which will be held simultaneously in nine different cities around the world, including London, Rome, Hong Kong and Paris.


The affiliation between NYPL and Social Media Week highlights the Library’s worldwide contribution to the social media landscape – the organization received the 2010 PR News NonProfit PR Award for its use of Twitter and is the number one public library on both Twitter and Facebook. The Library, in partnership with the British Library, will host a synchronized, international webcast for entrepreneurs and will join New York-based organizations like Google, McGraw-Hill and The NY Stock Exchange in offering free public and private events during the conference.


“As a representative of New York and a leader in social media—with over 95,000 Twitter followers and 27,000 Facebook fans—the New York Public Library is honored to participate in Social Media Week,” said Dr. Paul LeClerc, President of the New York Public Library. “The Library thrives on continuous collaboration with our patrons and colleagues. Social Media Week allows the Library to renew its commitment to this global community and enhance our knowledge of online communication.”


"Social Media Week is delighted to be partnering with The New York Public Library as part of our February conference, and we are honored to be included in their 2011 centenary celebrations.  We have long admired NYPL, not just because of their heritage and the significant contribution they make to the city, but also through their innovative adoptions of social media to build a fantastically engaged community of supporters," added Toby Daniels, Founder and Executive Director of Social Media Week.


The New York Public Library will begin the week with a private cocktail reception on February 7 at 6 p.m. at the Celeste Bartos Forum in the StevenA.SchwarzmanBuilding at 42nd Streetand Fifth Avenue, with opening remarks by Executive Director of Social Media Week Toby Daniels.


The Library will also host the following public events:


  • Future Library: Socializing History with Maps
    February 8, 11 a.m.-1 p.m. at the Steven A. Schwarzman Building, Trustees Room
    EXPERTS: Matt Knutzen, Geospatial Librarian at the New York Public Library; Alex Rainert,  Head of Product at Foursquare; Jesse Friedman, Product Marketing Manager
    at Google Maps and Earth; Jack Eichenbaum, Queens Borough Historian
    This panel moderated by Queens Borough Historian Jack Eichenbaum, will discuss historical maps and how they can be made accessible and relevant using crowd-sourced, geo-rectifying technology. Registration is limited to 125 participants.


  • The Inner Workings: Social Media Staffing
    February 8, 2 p.m.-4p.m. at the Steven A. Schwarzman Building, Trustees Room
    EXPERTS: Susan Halligan, Marketing Director at the New York Public Library; Johannes Neuer, eCommunications Manager at the New York Public Library; Paul Michaud, Senior Vice President of Social Media at Citi;  Mary Buckley, Associate Manager of Advertising and Promotions at the Knopf Doubleday Publishing Group; Pamela Cortland, Associate Marketing Manager at the Knopf Doubleday Publishing Group; Jed Carlson, Chief Operations Officer at ReverbNation
    Susan Halligan and Johannes Neuer will share their successful case study, “Twitter Success Through a Coordinated Staffing Model” and moderate this panel that illustrates the different approaches for social media staffing at both private sector and non-profit organizations. Registration is limited to 125 participants.


  • Inspiring Entrepreneurs: The Power of Social Media
    February 9, 1:15 p. m. at The Science, Industry and Business Library
    EXPERTS: Rory Cellan-Jones, BBC Technology Correspondent; Ian Hogarth, CEO and co-founder of; Fraser Doherty, CEO of Superjam;  Carrie Longton, co-founder of Mumsnet
    The Science, Industry and Business Library and the British Library will host this live webcast discussing the value and inspiration of social media among British entrepreneurs.  In-person registration is limited to 50 seats.


  • Citizen Cartography @ NYPL Workshop: Tracing 19th Century Manhattan
    (The Lionel Pincus and Princess Firyal Map Division)
    February 11, 10 a.m., 1 p.m
    Participants will learn how to trace information from maps using tools at, and in the process, create new resources to help researchers, students, geographers, urban planners, and the general public study 19th Century Manhattan. Registration is limited to 24 participants. (Laptops may be required)

Founded in 2009, Social Media Week is a global conference for conversation, connection, and collaboration around emerging trends in social and mobile media. Social Media Week in February 2011 is hosted in nine cities around the globe including New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong, and Instanbul. For additional information about Social Media Week, visit



Contact: Amy Geduldig | 212.592.7717


About The New York Public Library
The New York Public Library was created in 1895 with the consolidation of the private libraries of John Jacob Astor and James Lenox with the Samuel Jones Tilden Trust. The Library provides free and open access to its physical and electronic collections and information, as well as to its services. Its renowned research collections are located in the Stephen A. Schwarzman Building at Fifth Avenue and 42nd Street; The New York Public Library for the Performing Arts at Lincoln Center; the Schomburg Center for Research in Black Culture in Harlem; and the Science, Industry and Business Library at 34th Street and Madison Avenue. Eighty-eight branch libraries provide access to circulating collections and a wide range of other services in neighborhoods throughout the Bronx, Manhattan, and Staten Island. Research and circulating collections combined total more than 50 million items. In addition, each year the Library presents thousands of exhibitions and public programs, which include classes in technology, literacy, and English for speakers of other languages. All in all The New York Public Library serves more than 17 million patrons who come through its doors annually and millions more around the globe who use its resources at