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New York StartUp 2011 Business Plan Competition Finalists


New York StartUp 2011 Business Plan Competition Finalists, Arranged by Business Plan Name:

Fradius, Dave Pulito
Fradius (Friend + Radius) is a real-time social search engine that provides users a list of social contacts filtered by current location by leveraging profile information and real-time status updates of multiple social networks. “Sometimes I just want to know who to call when I get there. I do not care if they’re getting coffee at DDs in the afternoon.”

Fresca Gourmet Market, DeVon Prioleau
Fresca Gourmet Market (“FGM”) is a family-owned and operated gourmet food market designed to reflect the growing needs of the South Bronx. Fresca meaning “Fresh” in Spanish will offer high-quality produce, groceries, and culturally authentic prepared food items in a clean, organized, and friendly environment. FGM is poised to benefit as “The South Bronx’s Fresh Food Alternative.”

Giveloop, Brian Foo
Giveloop increases donation size and donor retention for organizations by providing them with web-based fundraising tools that focus on transparency. In this way, donors have a better understanding of where their money goes and organizations have a better understanding of how to spend their money.

The Grand Assembly, Lillian Lee
The Grand Assembly is a curated online community that showcases a generation of 60 year-old and older creatives and their work to a wider audience. Through individual video portraits of creatives and a commerce-enabled platform, they are empowered to become entrepreneurs by selling their work, being commissioned, or teaching. Please visit us at

HY-Gear, Taiwo Odunsi and Julia Maksimova
HY-Gear (Hygenic Gear) is a lifestyle brand that designs products fortified with antimicrobial fabric technology. The Palmeo is a lightweight, antimicrobial handglove designed to reduce and eliminate the spread of bacteria. Whether you're holding the subway poles or sweating at the gym, the Palmeo's breathable translucent material is perfect for indoor and outdoor activities. So, to fight germs: "Play Defense!"

Jon Gray International, Elizabeth Kim and Jon Gray
Jon Gray International designs, market,s and sells Jon Gray, a contemporary sportswear brand that combines high-end fashion with sustainability. The Jon Gray collection, which includes distinctly styled t-shirts, jeans, cardigans, and jackets is made using quality sustainable fabrics, and is manufactured locally, in New York.  

KashPile, Davinder "Bobb" Singh
KashPile is a parent monitored money management and shopping system for kids. KashPile enables kids to earn and spend their own money online, as well as offline. Spending is tracked so parents can review and discuss spending behavior with their kids. Additionally, kids’ spending will be tied to various tools like the Chore Manager, Budget Manager, Goal Manager, and Mall.

Peartree Preschool, Densie Adusei
Peartree Preschool is one of the first eco-preschools in New York. We believe healthy schools mean healthy children and a healthy planet. We take great care in creating safe environments that inspire imaginations and protect the health of our children. Our curriculum sets children on the path of social and environmental responsibility. Our sustainable practices preserve the earth for our future community leaders.

Schriffen, Danielle Schriffen
The U.S Surgeon General recommends at least 30 minutes of exercise a day. Schriffen recommends that you do it in style!  Schriffen, LLC is a women’s work out wear company based in Manhattan.  For the first time ever we are introducing the modern woman to couture designs for the gym. Schriffen provides highly detailed, sexy, yet extremely comfortable workout clothing that enhances the way a woman looks.

Where Is This Going?, Melissa Haines
Where Is This Going? is a free online game that helps friends connect over developments in each other’s love life. Users play by tracking unfolding or uncertain relationships, earning points and awards for dating activity and effort. Players gain fresh perspective on how each relationship develops and changes, boosting their confidence as they navigate today’s dating scene.