New York StartUP! 2022 Business Plan Competition

The New York Public Library is proud to announce the 12th Annual New York StartUP! Business Plan Competition for New York-based startup entrepreneurs. Entrants can win  $15,000 to start their business, as well as gain practical insights about starting and growing a business while using the comprehensive small business resources at NYPL’s Thomas Yoseloff Business Center.


   Click here to access the Competition site   NY StartUP! Competition Site 2





StartUp Trophy Are you eligible to win a cash prize?

  • You must live in Manhattan, The Bronx, or Staten Island *

  • Your business must be in Manhattan, The Bronx, or Staten Island

  • All businesses must have ideas or business models in the start-up phase and have earned less than $10,000

                  Click here to review the full rules and eligibility requirements of the competition.


    StartUp Trophy  Attend a virtual Orientation Q & A Session  

                    Click here to see the full schedule of the sessions.

    StartUp TrophySubmit your entry form by January 31, 2022  

                    Click here to access the form.

    StartUp Trophy Attend 1 virtual Q & A session for each of the 4 technical workshops held January - April 2022

                   Click here to see the full schedule of virtual workshop Q & A sessions.

    StartUp Trophy Schedule at least 1 virtual consultation with our Business Librarians before March 15, 2022.

                    Click here to schedule your virtual consultation.


    StartUp Trophy Meet at least once before April 1, 2022 with a Business Advisor.

                    Click here to see a list of potential business advisors and the form to document your meetings.


    StartUp Trophy Upload a PDF of your business plan to the competition site by 11:59 PM on May 31, 2022.


    StartUp Trophy Prizes    

                   • First Prize - $15,000  

                   • Runner-up - $7500   


    Questions about the StartUp! Competition?  Contact


      Funding provided by the Wells Fargo Foundation.


      * Do you live in Brooklyn or Queens?
      We welcome all to participate in the competition and learn how to put a business plan together. However, only residents of Manhattan, The Bronx, or Staten Island who start a business in one of these three boroughs are eligible to win a prize.

      Similar competitions are available for residents of Brooklyn and Queens. The Brooklyn Public Library runs the Brooklyn PowerUP! Competition for Brooklyn residents. The Queens Economic Development Corporation (QEDC) offers the StartUP! Competition for Queens residents.


      2020 New York  Startup! Winners Announced

      • First Prize Winner of the Bank OZK Community Impact Award:  La Shay B. Green, SoulBites

      • Second Place Winner:  Madelyn Scarpulla, New York Ninja Academy NYC

      ● Constance Barnes -The Bronx Learning Lounge
      ● Monica Mohan and Wendy Qiu -May’d Fit LLC
      ● Stacy McCoy Prime -Midnight Club

      2020 Finalists: 

      Constance Barnes  -- The Bronx Learning Lounge
      Monica Mohan and Wendy Qiu  --  May'd Fit LLC
      Courtney Stern -- Park Watch
      Sabrina Ortega -- ZOA Health
      Julia Kim -- Cloudflow 
      Stacy McCoy Prime  --  Midnight Club
      Christian Tirtasengadja and Aura Estrella   --   That Looks Good
      Jacqueline Martoral and Javier Ceja --  Myproperdeets
      Monica Mohan and Wendy Qiu   --    May’d Fit LLC
      Madelyn Scarpulla  --  New York Ninja Academy NYC
      La Shay B. Green -- SoulBites  

      Meet the 2019 New York StartUP! Business Plan Competition Finalists

      2019 StartUp Finalists
      2019 New York StartUP! Finalists

      Grand Prize Winner:   Maurisa Westbury- Adirah Inc                                  

      First Runner-Up:  Leslie Raucher & Maegan White-Rescue Toolkit, LLC.

      Honorable Mention: Ashley M. Scott-The Happy Glow; Stacy McCoy Prime—Upstream Design Lab, Inc.


      NY Startup 2019 Finalists:

      Adrienne Walker & Stephanie Rogers - The Menopause Pack

      Leslie Raucher & Maegan White - Rescue Toolkit, LLC

      Diane Tinsley - Kids Dance Revolution

      Stacy McCoy Prime - Upstream Design Lab, Inc.

      Elona Bilovol - cosmetics manufacturing

      Maurisa Westbury - Adirah Inc.

      Ashley M. Scott - The Happy Glow


       Meet the 2018 New York StartUP! Business Plan Competition Finalists

      2018 StartUP! Finalists
      The 2018 New York StartUP! Business Plan Competition Finalists


      The top prize of $15,000 went to Kweer Cards, which crafts unique greeting cards for the LGBTQ+ community.

      Founded by Ken Moore, Kweer Cards’ growing line of high-quality greeting cards strives to capture the experiences and sentiments of a currently underserved market through inclusive and whimsical designs.   Read the press release.   




      2018 Finalists: 

      Gladys Henriquez  -- Know My Rights Clothing Co. 
      Josalyn Mayfield  --- Co.Co. ( Coffee & Cocktails)
      Kariyma-Hamilton  -Defy Lingerie
      Kenneth Moore  -----kweercards
      Maureen Miller  -----Mo Possibilities Inc. 
      Pamela Hawkins ----Organic Love Beauty, LLC
      Pooja Khanna  -------Begin-to-Heal, LLC.
      Siu-Kwan Tsui   ------CyberGuardian
      Steve Roberts -------Mangi
      Ventrice Lam   -------Classkite


      Honorable Mention: 
      Pooja Khanna
      Josalyn Mayfield

      Read the press release about the winner


      ** View the finalists talking about their plans.