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New York StartUP! 2016 Business Plan Competition


Winners Announced: 

1st place        Reefill Inc. - Patrick Connorton, Jason Pessel, and Andrew Betlyon

2nd place       The Lit Bar - Noelle Santos

3rd place        Manhattan Mushroom Company - Christina Clark 

runner up       Urby Lifestyle LLC. - Jacqueline McCabe

runner up        Spoonable Spirits - Kellie Lipson

Read the press release about the winners!


Information about the New York StartUP! 2017 Business Plan Competition will appear on this page in mid-October.  
Contact Anne Lehmann ( and Madeleine Cohen ( if you have any questions about the StartUp! Competition.

Finalists Announced:

Cooked Cards & Comics, Inc. – Scott Pere

Food Sin Fronteras – Evette Zayas

The LIT Bar – Noelle Santos

Manhattan Mushroom Company- Christina Clark

Newsbyte- Carlos Vassallo

Refill Inc. -  Patrick Connorton

Snaggletooth – Michelle Galvin

SPEIDR, Inc. –  Aaron Laroc

Spoonable Spririts, Inc. – Kelli Lipson

Urby Lifestyle, LLC. – Jacqueline McCabe


Please note : The information which appears below provides a summary of the 2016 Competition which is now closed. 

The New York Public Library in conjunction with its sponsor, Citi Foundation, is proud to announce the 7th Annual New York StartUP! Business Plan Competition for New York-based startup entrepreneurs with cash prizes totaling over $30,000.

Entrants gain practical insights about starting and growing a business, while using the comprehensive small business resources at NYPL’s Science, Industry and Business Library (SIBL).


  • You must live in Manhattan, The Bronx, or Staten Island
  • Your business must be in Manhattan, The Bronx, or Staten Island
  • All businesses must have ideas or business models in the start-up phase and have earned less than $10,000

For more details see our Rules and Eligibility page.


To Enter:


  • 1st Place Award: $15,000
  • 2nd Place Award: $7,500
  • 3rd Place Award: $5,000 
  • 4th Place Award: $1,500 
  • 5th Place Award: $1,500  

Read the press release about the 2015 winners!

2015 Winners – watch video below.



2014 Winners announced - view the details or watch the video below.

View the press release about the 2014 winners.


Read about the 2013 Winners and Finalists!

Video of the 2013 New York Start Up! Winners

Previous competition winners:

StartUP 2012 Winners and Finalists below:

First place $15,000 - Dwayne Samuel, R.N., Esq. and Jason Funes, JD for a business plan to create Curatio HCS, a full-service home health care agency in the Bronx.
Second place $7,500 Bernice Mast and Richard J. Becker for their plan to create Wheatless and Meatless, gluten-free vegan burger mixes and meal starters.
Third place 5,000 Rina Mansukhani and Christi Helsel for iEvoke, a plan to create a line of products that uses the powerful connection between scent and memory.
Runner-up : $1,500 Jean-Pierre Adechi of Wheelie
Runner-up : $1,500 Monica Sharma and Kim Nguyen of Runway Exchange

Read about the 2012 winners in Upstart Business Journal 

New York StartUp! 2012 Finalists:
Jean-Pierre Adechi
Case Carpenter
Regina Clark  
Kurt Franz
Rina Mansukhani
Bernice Mast
Dwayne Lloyd Samuel
Monica Sharma
Precious L. Williams, Esq
Shaunte L. Williams

2012 New York Start Up! Winners!

Read about the 2012 finalists.

Start UP! 2011 Competition - Read about 2011 winners. Link to list of 2011 winners and judges
View a list of the finalists for the 2011 competition.View a video of 2011 Winners (bottom of page) 

Watch a Video about 2010 winners (1st annual competition, 2010) 

New York Start Up Business Plan Competition 2011 Winners
October 5, 2011

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