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Author @ the Library: Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell, with Mara Einstein, a professor of media studies at Queens College, City University of New York, and an independent marketing consultant.

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Thursday, May 4, 2017, 6:30 p.m.

Program Locations:

Fully accessible to wheelchairs

First come, first served

This illustrated lecture dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. 

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