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Trademarks and Brand Protection for Your Business


Establishing a strong brand is important to business success and a trademark can become one of your company’s most important and valuable assets. From the onset of the creation of a business name, it is important from the trademark perspective to determine whether that name is viable. The name may be already in use or may be too descriptive; it may also be weak and therefore difficult to protect. This class will help a business understand the legal aspects of branding, the risks of not undertaking a proper trademark clearance and the benefits it will derive from trademark registration.

About Laurie Marshall:

As a trademark attorney with over 17 years of experience, Laurie Marshall has set out to help small businesses and entrepreneurs with the legal aspects of branding their company for a low cost, flat fee. Currently, she represents hundreds of clients in a variety of industries including many clients that come through Daymond John's Success Academy. Previously, Laurie handled the trademarks for Major League Baseball for 10 years and also continues to represent many MLB clubs. She speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the US.

Seating is on a first come, first seated basis.