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Design and Style - Typography Sketchbooks - Steven Heller and Lita Talarico

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FREE - Doors open at 5:30 p.m.

Design historian Steven Heller and educator Lita Talarico, co-chairs of the MFA Design program at the School of Visual Arts, and designers Travis Cain, Viktor Koen, Matt Luckhurst, Esther K Smith + Dikko Faust (of Purgatory Pie Press), discuss the merits of the graphic designer's typography sketchbook, a creative "work-out" space for generating ideas and drafting unique type that becomes synonymous with brands and institutions around the world. An unrestrained and idiosyncratic collection, the book Typography Sketchbooks includes work by boundary-pushing designers including Ivan Chermayeff, Carlos Segua, Milton Glaser, Maira Kalman, Bob Aufuldish, Matthew Carter, Javier Mariscal, Patrick Thomas, Erik Spiekermann, Viktor Nubel, Peter Bilak, and Jean-Baptiste Levee. This event is a chance to talk type with two type fans.

Typography is an obsession for most designers. It's at the heart of all visual communication and is one of the purest forms of design, one that can always be improved and refined. Typography Sketchbooks gets into the minds of designers who create typefaces, word images and logos through their private sketchbooks. The result of these wide-ranging typographic musings provides fascinating insights into the expressive quality of letters and words. Aimed at all those who use type, whether by hand or on-screen, this pleasing compendium stresses the importance of good typography at a time when reading habits are changing and celebrates a craft that has endured for centuries.

Copies of the book are available for purchase and signing at the event.

From Typographic Sketchbooks by Steven Heller and Lita TalaricoFrom Typographic Sketchbooks by Steven Heller and Lita TalaricoFrom Typographic Sketchbooks by Steven Heller and Lita TalaricoFrom Typographic Sketchbooks by Steven Heller and Lita Talarico

Steven Heller is the author, co-author, and editor of more than 135 books on design. He was an art director at The New York Times for more than 33 years and is currently co-chair of the MFA Designer as Author Department at SVA. He writes the Visuals column for the NYT Book Review and The Daily Heller for Print magazine. He is the recipient of the 2011 National Design Award for "The Design Mind."  

Lita Talarico is co-author of The Design Entrepreneur, the founding editor of American Illustration & Photography, and co-chair of the MFA Designer as Author Department at the School of Visual Arts.

Conceived and organized by Arezoo Moseni, Design and Style is a series of events featuring discussions and presentations by leading professionals in the various design fields.