Digital Marketing Series: The Basics

NEW! Digital Marketing Series: The Basics

Are you a small business owner, solo professional, or aspiring entrepreneur looking to understand the basics of digital marketing to elevate your business sales?

Look no further!

The New York Public Library's Thomas Yoseloff Business Center brings you the new and improved, 3-part Digital Business Series: The Basics. This is a set of programs designed to provide the essential tools, strategies, and insights you need to build a solid basis for your business success, especially when you're first starting out.

Join Helena Escalante, a seasoned marketing strategist and certified copywriter, to learn  the three building blocks of a digital business and discover how to:

  • Craft high-converting copy that drives action
  • Build a digital marketing funnel that nurtures leads into loyal customers
  • Master the art of email marketing for unparalleled engagement
  • ... and so much more!

In this series, you will get practical and actionable knowledge and discover new ideas through real-world examples tailored to small businesses and solo practitioners.

You'll also get access to a treasure trove of resources available at the Library.

Don't miss this opportunity to discover the basics of digital marketing in such a practical way that you will want to apply what you learn right away!

Join us for all of the parts in this series. Click on the links below to read more and sign up for each session separately.

► PART  1: Unlock the Power of Promotional Copywriting 
Monday, April 22, 2024, from 12 - 1:30 PM | Online

► PART 2: Digital Marketing Funnels Demystified 
Monday, April 29, 2024, from 12 - 1:30 PM | Online

► PART 3: Email Marketing Essentials
Monday, May 6, 2024, from 12 - 1:30 PM | Online


About the Speaker

Helena Escalante


Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.