Digital Business Series

NEW SERIES at The New York Public Library's Business Center 

Are you a small business owner, solo professional, or aspiring entrepreneur looking to elevate your marketing and sales game?

Look no further!

Our 4-part Digital Business Series is a set of programs designed to provide the tools, strategies, and insights you need to skyrocket your business success.

Join Helena Escalante, a seasoned marketing strategist and certified copywriter, to learn  the four building blocks of a digital business and discover how to:

  • Craft high-converting copy that drives action
  • Build a digital marketing funnel that nurtures leads into loyal customers
  • Master the art of email marketing for unparalleled engagement
  • Leverage AI tools to supercharge your marketing and sales efforts
  • ... and so much more!

In this series, you will get practical and actionable knowledge and discover new ideas through real-world examples tailored for small businesses and solo practitioners.

You'll also get access to a treasure trove of resources available at the Library.

Don't miss this opportunity to transform your marketing and sales strategies and achieve unprecedented business growth!

Join us for all of the parts in this series: click on the links below to read more and sign up for each session.

► PART  1: Unlock the Power of Promotional Copywriting
Monday, October 30, 2023, from 12 - 1:30 PM | Online

► PART 2: Digital Marketing Funnels Demystified
Monday, November 6, 2023, from 12 - 1:30 PM | Online

► PART 3: Email Marketing Mastery
Monday, November 20, 2023, from 12 - 1:30 PM | Online

PART 4: Leveraging AI Tools for Marketing and Sales
Monday, November 27, 2023, from 12 - 1:30 PM | Online

About the Speaker

Helena Escalante


Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.