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Comprehensive database of media and marketing information.  Covers traditional media — such as magazines, newspapers, television, and radio — as well as alternative marketing opportunities such as online, out-of-home, and direct marketing.  Catalogs more than 60,000 media properties in all.  Also includes Nielsen Segmentation & Market Solutions, a feature that supports market research using Nielsen Claritas and PRIZM data.

Subjects: 
Business;
Advertising;
Market Research;
Performing Arts

Update Frequency: 
Monthly

Provider: 
Kantar Media

Format: 
Web

Language: 
English

Output type: 
Print