A Time Travel Guide to 1950s New York

By Serena Dresslar, Librarian II
April 18, 2022
Stephen A. Schwarzman Building
Black and white photo of crowd on the observation deck at Rockefeller Center, Empire State Building in the background.

Photo: Max Hubacher. NYPL Digital Collections, Image ID: 5652572

The release of 1950 federal census records has genealogists happily exploring newly available family history records. Currently available through the U.S. National Archives, the census can tell us a lot of information about our relatives’ lives. You can learn where they were living and working, and important details about the other people in the household. But can the census tell us anything about what life was really like in the 1950s?

Let’s hop in our census time machine and spend a day in 1950s New York, exploring city life.

First, let’s grab some breakfast. We can pick up a dozen donuts for 23 cents and brew some coffee for five cents a pound. We’ll need our energy to explore everything the city has to offer.

Newspaper advertisement for National Donut Month with list of baked goods

Newspaper advertisement, 15 Oct 1953 The Brooklyn Daily Eagle page 7

Black and white newspaper advertisement for Chock full o' Nuts Coffee

Newspaper advertisement, 15 Oct 1953 The Brooklyn Daily Eagle page 7

As we head to the subway, pick up a copy of The Village Voice. New York’s iconic counterculture paper launched October 26, 1955.

Front page of Village Voice newspaper

First issue of the Village Voice

United Nations Building, crane in foreground

United Nations Building Construction

Photo: Morris Huberland. NYPL Digital Collections, Image ID: 5749233

We have a couple of options to choose from for our morning excursion. Maybe you’d like to tour the United Nations Headquarters, built in 1952? Or we could head over to the Guggenheim Museum, which opened at the close of the decade, in 1959.

Man standing at pie dispenser counter at an automat

Automat, 977 Eighth Avenue, Manhattan

Photo: Berenice Abbott. NYPL Digital Collections, Image ID: 482752

For lunch, I’m partial to the fabulously futuristic automat, a staple of New York dining from the 30s through the 50s. With wait staff replaced by self-serving vending machines, you can enjoy a high-tech dining experience with only a handful of nickels.

Scan of directory entry for Horn and Hardart automat and census bureau office

1952 Manhattan Address Directory

There’s even a Horn and Hardart Automat across the street from a Census Bureau Regional Office for all those hungry census-takers!

Now seems like a great time to smarten up with some formal evening wear. After all, a night on the town calls for our finest. Dior’s iconic “New Look” dominated the era, so with a fitted bodice and a wide circular skirt, you should fit right in. A double-breasted blazer is also an excellent sartorial choice; top it off with a fedora and the look is complete!

Fashion design drawing of woman in green dress

1950s evening wear fashion sketch

NYPL Digital Collections, Image ID: 5232456

Advertisement, three men in tuxedoes

Three men in evening wear

NYPL Digital Collections, Image ID: 1600910

Newspaper advertisement for movie Gentlemen Prefer Blondes

Newspaper advertisement for Gentlemen Prefer Blondes

Brooklyn Daily Eagle

We have our choice of shows for the evening. Maybe you’re a Gentleman Prefer Blondes fan?

Students grouped together, standing in front of theatre with marquee reading "West Side Story"

Students under marquee during the stage production West Side Story at the Broadway Theatre

Photo: Avery Willard. NYPL Digital Collections, Image ID: 56920807

Or we could head over to the Winter Garden Theatre to see the original 1957 Broadway production of West Side Story.

Let’s retire for the evening to the luxurious Hotel Astor, before it’s ultimately demolished in 1967. We can have a nightcap in the Belvedere Room. May I suggest an after-dinner coffee and a selection of petit fours?

Black and white photograph of Hotel Astor exterior

Hotel Astor, New York

Photo: Detroit Photographic Co. NYPL Digital Collections, Image ID: 805233

Front page of Belvedere Room menu with drawing of waiter holding glasses

The Hotel Astor, The Belvedere Room menu

NYPL Digital Collections, Image ID: 3975253

After a whirlwind day in the big city, I recommend a good night’s rest and dreams of mid-century research.

Further Reading