Vote Now: NYPL's Insta Novels Nominated for Webbys

By Lynn Ann Lobash, Associate Director, Readers Services and Engagement
April 11, 2019

Updated April 23, 2019: Great news! NYPL Insta Novels won in three categories of the 2019 Webby Awards, including a People's Voice award in Best Use of Social Media! Thank you for all of your votes!

Insta Novels win Webbys


The New York Public Library's Insta Novels program is thrilled to be  nominated for three 2019 Webby Awards.The Insta Novels program, created by independent advertising and creative agency Mother in New York and developed in partnership with the Library, aims to make these stories more widely available, reach new audiences, and turn a space for fleeting interactions into one for immersive reading.

Best Use of Social Media

Best Use of Stories

Social Campaigns - Education & Discovery

All the Insta Novels Covers

About Insta Novels

Insta Novels reimagine Instagram's Stories feature as a new platform for some of the most iconic stories ever written. The program has featured:

Alice Cover

Alice's Adventures in Wonderland by Lewis Carroll, illustrated by Magoz (@magoz)

Yellow Wallpaper Cover

Charlotte Perkins Gilman's short story "The Yellow Wallpaper," illustrated by Buck (@buck_design)

The Raven Cover

Edgar Allan Poe's "The Raven", illustrated by Studio Aka (@studioaka), released at midnight on Halloween


Franz Kafka's The Metamorphosis , illustrated by Pelizer César (@cesarpelizer).


Christmas Carrol Cover

A Christmas Carol by Charles Dickens, illustrated by Caitlin McCarthy (, released just before the holidays

​All stories are available to read on the Library's Instagram account (@nypl). 


How to Read Insta Novels 

Insta Novels Highlights

First, go to the Library's Instagram account (@nypl) and tap the name of the story in the highlights section, right under the bio.

Rest your thumb on lower right part of the screen to hold the page, and lift your thumb to turn the page. (The lower right thumb holder is designed to double as a flip book: if you lift your thumb and let the pages flip, you'll see an animation.)



Other Ways to Read the Stories

All the stories featured in Insta Novels are available on SimplyE, The New York Public Library's free e-reader app, available on the App Store or Google Play.

Anyone can access the full text of the stories on the Project Gutenberg website. NYPL cardholders can check out the books and audiobooks via the NYPL catalog. Also, you can find many of the stories by searching the online catalog of NYPL's Andrew Heiskell Braille and Talking Book Library.