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1984 Apple Commercial


On January 24, 1984 Apple Inc. introduced us to the Macintosh.

During a break in the third quarter of Super Bowl XVIII (January 22, 1984) a television commercial by Apple was aired to promote the Macintosh personal computer. The ad showed an unnamed heroine (played by Anya Major) wearing red shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple’s Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM.”

This was followed by an on screen message and voice over stating: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” (From I love that quote “Picasso style picture”.


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