Business Plan Boot Camp with Paisley
A business plan is a blueprint for starting and growing a business, as well as, the gateway to opportunities.

Get insights on starting and growing your business from an expert in the areas of business strategy, leadership, marketing, sales, and finance. Paisley Demby has over 25 years of business development and finance experience working with startups to large-scale multimillion-dollar corporations
Join us for this comprehensive 10-week business planning course designed to provide an in-depth review of the components of a business plan. Learn about the different aspects of business plan development including developing growth strategies, industry research, assessing the competitive environment, identifying target markets, developing a marketing strategy, improving operations, and developing financial projections.
Visit the Business Plan Boot Camp site to view session recordings, handouts, and presentation slides.
Tuesday, October 17 at 7 PM Session 1: Crafting Your Company Description Learn how to draft a Cover Page, Table of Contents, and Company Description section of your business plan. Learn about the resources that are available to help you complete your business plan and launch your business. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, October 24 at 7 PM Session 2: Analyzing Your Industry Learn how to research your industry and write the Industry Analysis section of your Business Plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, October 31 at 7 PM Session 3: Analyzing Your Target Market Learn how to determine who your potential customer is and how to draft the target market section of your business plan. Visit the Business Plan Boot Camp site to access the program recording, handout, and presentation slides.
Tuesday, November 7 at 7 PM Session 4: Analyzing Your Competitors Learn how to analyze your competitors and how to draft the Competitor Analysis section of your plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, November 14 at 7 PM Session 5: Identifying Growth Opportunities Learn how to synthesize industry, competitor, and target market information to identify growth opportunities for your business and the possible risks. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, November 21 at 7 PM Session 6: The 4 Ps of Marketing Learn how to develop a comprehensive marketing strategy to reach your target demographic and how to draft the Marketing section of your business plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, November 28 at 7 PM Session 7: Business Operations Learn how to identify core processes in your business operations and how to draft the Operations section of your business plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, December 5 at 7 PM Session 8: Developing Milestones and an Exit Plan Learn how to identify milestones achieved, target future milestones, and develop an exit plan for your business. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Tuesday, December 12 at 7 PM Session 9 Developing Financial Statements Learn how to read and build an income statement, statement of cash flow, and balance sheet. Click here to register
Tuesday, December 19 at 7 PM Session 10: Creating Your Executive Summary Learn how to summarize your entire business plan in a 1-page executive summary and how to structure it to maximize the impact on a potential funder. Click here to register
This program is made possible by the Stavros Niarchos Foundation (SNF).