Graphic Modernism Lecture Series: The New Typography - The Ways and Means of European Modernism, 1910–1935: A Talk by Maxim Zhukov
Typography is often defined as the art of the appropriate and efficient use of type. In typography, as in cooking, the end result depends greatly on the quality of the ingredients—paper, ink, presswork, and, of course, type—but it is the skill of the designer that matters most. What types did the modernists use in their Neue Typographie? How did their design principles translate into letterform construction, the structure of the character set, the configuration of the type family, and the relationship of its constituent parts? Maxim Zhukov's presentation offers a peek into those aspects of the typographic modernists' nouvelle cuisine. In conjunction with the exhibition Graphic Modernism from the Baltic to the Balkans, 1910–1935, this series of lectures introduces and explains the complex historical and political events and artistic movements of the first four decades of the 20th century in eastern Europe.