Click to search the Andrew Heiskell Braille and Talking Book Library Skip Navigation

Miscellaneous Events: The Inner Workings: Social Media Success Through Coordinated Staffing

February 8, 2011

Social Media Week 2011 (Session 2 of 2):

Viewing videos on requires Adobe Flash Player 9 or higher.

Get the Flash plugin from


Copy the embed code below to add this video to your site, blog, or profile.

Attend a showcase of different approaches for social media staffing juxtaposing representatives from companies in the private sector and non-profits. New York Public Library staff will share findings from their award-winning case study “Twitter Success Through a Coordinated Staffing Model”.  


  • Susan Halligan, Marketing Director at the New York Public Library 
  • Johannes Neuer, eCommunications Manager at the New York Public Library
  • Paul Michaud, Senior Vice President of Social Media at Citi
  • Jed Carlson, COO of ReverbNation
  • Mary Buckley, Associate Manager of Advertising and Promotions at Knopf
    Doubleday Publishing Group
  • Pamela Cortland, Associate Marketing Manager at Knopf Doubleday
    Publishing Group