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How to Optimize Brain Health and Performance at Any Age

September 9, 2013

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Just like the rest of our body, the brain requires care, attention and proper exercise. Yet, we often ignore this most vital organ because few know where to begin. Based on the new and expanded second edition of The SharpBrains Guide to Brain Fitness --named a Best Book by AARP in 2011-- co-author Alvaro Fernandez will discuss exactly how to “use it or lose it,” offering a groundbreaking new approach to improving brain health and performance at any age, from children to younger and older adults.

With practical and personalized tips for preserving and enhancing brain function throughout life, the new book combines a user-friendly tutorial on how the brain works with advice on how to choose and integrate lifestyle changes and brain training exercises to improve mental focus, build emotional resilience, enhance memory and ward off Alzheimer’s disease. Featuring a captivating and engaging independent analysis of hundreds of scientific studies published in the last 10 years, the book also includes in-depth interviews with 20 leading scientists who often challenge conventional wisdom and prevailing brain health thinking and care 


Alvaro Fer­nan­dez, named a Young Global Leader in 2012 by the World Eco­nomic Forum, is the CEO of Sharp­, an inde­pen­dent mar­ket research firm track­ing health appli­ca­tions of brain ­science. He has been quoted by The New York Times, The Wall Street Jour­nal, CNN, Reuters, and Asso­ci­ated Press, among oth­ers. Mr. Fer­nan­dez is the co-author of “The Sharp­Brains Guide to Brain Fit­ness: How to Optimize Brain Health and Performance at Any Age,” together with neuroscientist Dr. Elkhonon Goldberg.  Alvaro has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­sity, and a BS in Economics from Universidad de Deusto in his native Spain. He now lives with his wife and daughter in Washington, DC.