Marketing Series: How to Create an Irresistible Offer to Attract Your Ideal Clients

How to Create an Irresistible Offer to Attract Your Ideal Clients is a unique, six-part, webinar series that is exclusive to The New York Public Library's Business Center -- you won't find it anywhere else. 

This Marketing Series was created and presented by Helena Escalante, a seasoned marketing strategist, copywriter, and content creator. She will share with you her professional insights and a deep understanding of the most important aspects of marketing. This way, you will be able to craft an offer for your brand, your business, your products, or your services that will make you truly stand out from the sea of competitors.

Whether you're just starting out or have been in business for a while, in this series you will discover the philosophy and psychology behind great offers, as well as the practical and pivotal elements that your offer must contain to be as successful as you want it to be. 

After this series, you will never see your business, your clients, and the prices you charge the same way again. “A-ha!” moments guaranteed! 

Click on the links below to access the replay video, audio, transcript, and chat.

***IMPORTANT NOTE: They will only be available ONLINE through July 31, 2022, but you can download them and keep them as long as you want. ***

 

Part 1: PROMISE
This session will focus on finding out the characteristics that make an offer irresistible. It will also explore the symptoms of a broken offer so that you can find out why your offer may not be working as well as it should.

Part 2: PRICING 
In this session, you will discover how to make your price more appealing, why some numbers work better than others (e.g. $4.97 vs $5.00), and whether selling high-ticket services/products or discounting is a good option for you.  

Part 3: PROSPECTS
Do you really know what do your prospects need and want? Do you know how to turn strangers into clients? This session will explore the many ways to ensure you only attract and work with your ideal clients (yet, you will also find out a little-known method to turn non-ideal clients into paying customers). Further, this session will sound the alarm bell on three different kinds of clients you must avoid if you want your offer to succeed.

Part 4: BEHIND THE SCENES OF AN IRRESISTIBLE OFFER
In this session, you will reverse engineer some of the most successful and irresistible offers to find out their “secret ingredients.” You’ll also find out the big questions that go through your prospects’ minds when they see your offer and you’ll know how to answer them with three simple elements. 

Part 5: HOW TO SET YOUR IRRESISTIBLE OFFER FOR MAXIMUM SUCCESS
This session will dwell on the psychology and mechanics of your offer: how to structure your offer price to avoid sticker shock, how to use a good-better-best strategy for orders, what are the types of guarantees you can use, what is an “unfair advantage offer” (and why they work so well), how to get your prospects to take action immediately, what are some proven elements for your offer to create a landslide response, and so much more! 

Part 6: Q&A AND HOT SEATS
This session will be devoted exclusively to answering questions about offer creation. On a first-come, first-served basis, patrons will be allowed to speak on camera with the presenter so that she can provide specific advice as to how to make an offer that is stronger, better and, bottom line, irresistible.