Small Business Owners
NEW 2-PART SERIES at The New York Public Library's Business Center:
Sign up now! Click on the links below—you must register separately for each part. Registration is free. but online spots are limited.
► PART 1 - Marketing Simplified: Your Cheat Sheet to Winning Clients and Customers
Monday, February 26, 2024, from 12 - 1:30 pm | Online
► PART 2 - Marketing Simplified: Creating Social Media Posts That Get Noticed
Monday, March 4, 2024 from 12 - 1:30 pm | Online
In today's bustling digital landscape, standing out and effectively communicating your business' value can seem daunting. Whether you're a small business owner, a budding entrepreneur, or simply looking to boost your brand's presence, the key to success lies in clear, confident communication and the ability to leave a lasting impression wherever you promote your goods and services, especially on social media. That's exactly what this two-part series is designed to help you achieve with the expert guidance of Greg Monaco, a brand and story coach who helps people tell magnetic stories to attract the work they love.
In the first part of our series, Marketing Simplified: Your Cheat Sheet to Winning Clients and Customers, Greg will guide you through creating a straightforward, powerful tool that will transform the way you talk about your business. Say goodbye to the anxiety of pitching your services or products and hello to confidence in every conversation. This webinar will equip you with a customizable cheat sheet or "Pitch Pack" to effectively promote your business across any platform - from face-to-face meetings to digital communications and beyond.
The journey continues with part two, Marketing Simplified: Creating Social Media Posts That Get Noticed, where you'll dive into the art of crafting social media content that breaks through the noise. You'll discover the secrets to posts that not only catch the eye but also engage hearts and minds, turning passive scrollers into active fans and customers. This session is your ticket to becoming unforgettable on social media, ensuring your message truly reaches and resonates with your audience.
Join Greg for this two-part series and find out the potential of simple, yet powerful marketing tools and strategies. Empower yourself to craft messages that connect, convince, and convert, setting the stage for lasting success wherever and whenever you promote your business. No jargon, no complexity, just straightforward steps to elevating your marketing game and making your mark to get more clients and customers.
Transform your marketing approach by harnessing the power of your business narrative.
About the Presenter: Greg Monaco
As a Brand and Story Coach, Greg Monaco helps people tell magnetic stories so they attract the work they love. He works with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and attract dream opportunities.
If you see yourself as a lone wolf, an independent thinker, a unique creator, Greg can relate. He’s run his own businesses for the past 20 years. Entrepreneur, brand strategist, and writer, he helps big thinkers go bigger.
His online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. His philosophy: If we do the work we love, we have more love to give.
Previously, he was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few.
You can see his ideas on Entrepreneur.com, Advertising Age, and Human Resources Executive. He also hosts branding and storytelling courses and workshops. Beyond branding, he has also enjoyed many pursuits as an architectural photographer, professional soccer player, and filmmaker. He lives in Connecticut with his wife, Jill, and their three children, Aidan, Cameron, and Kylie.
NEW! Digital Marketing Series: The Basics
Are you a small business owner, solo professional, or aspiring entrepreneur looking to understand the basics of digital marketing to elevate your business sales?
Look no further!
The New York Public Library's Thomas Yoseloff Business Center brings you the new and improved, 3-part Digital Business Series: The Basics. This is a set of programs designed to provide the essential tools, strategies, and insights you need to build a solid basis for your business success, especially when you're first starting out.
Join Helena Escalante, a seasoned marketing strategist and certified copywriter, to learn the three building blocks of a digital business and discover how to:
- Craft high-converting copy that drives action
- Build a digital marketing funnel that nurtures leads into loyal customers
- Master the art of email marketing for unparalleled engagement
- ... and so much more!
In this series, you will get practical and actionable knowledge and discover new ideas through real-world examples tailored to small businesses and solo practitioners.
You'll also get access to a treasure trove of resources available at the Library.
Don't miss this opportunity to discover the basics of digital marketing in such a practical way that you will want to apply what you learn right away!
Join us for all of the parts in this series. Click on the links below to read more and sign up for each session separately.
► PART 1: Unlock the Power of Promotional Copywriting
Monday, April 22, 2024, from 12 - 1:30 PM | Online
► PART 2: Digital Marketing Funnels Demystified
Monday, April 29, 2024, from 12 - 1:30 PM | Online
► PART 3: Email Marketing Essentials
Monday, May 6, 2024, from 12 - 1:30 PM | Online
About the Speaker
HELENA ESCALANTE
Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.
Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.
Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and Hibox.co, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.
Dive into a transformative experience at The New York Public Library Business Centers’ exclusive "Women in Leadership" series, designed to empower women, as well as men and non-binary persons, to lead, inspire, and transform.
In today's world, women's voices are paramount to creating lasting change, and with curated events online and in-person, our series stands as a beacon for those ready to ascend, inspire, and break barriers. Sign up for this series and surround yourself with power, passion, and purpose as you step into a space dedicated to nurturing your leadership skills.
NOTE: While this series will feature mostly women, men and individuals of all genders are encouraged and welcome to attend, and will undoubtedly gain valuable insights! (All events are free and open to the public.)
► Online Programs
Join us for enlightening sessions via Zoom, where a tapestry of pioneering women—all leaders in small-business—share their stories, strategies, and insights for hitting the million-dollar mark. From navigating corporate jungles to helping nursing moms, get ready for candid conversations with women entrepreneurs that push boundaries and challenge the status quo. Elaine Pofeldt, independent business journalist and best-selling author of Tiny Business, Big Money and The Million-Dollar, One -Person Business, will be the moderator.
- → This event has passed (September 11 @ 12 PM: Building a Million-Dollar Business on Your Own Terms)
- → This event has passed (September 18 @ 12 PM: Building a Million-Dollar Business While Raising Children or Caregiving)
- → This event has passed (September 25 @ 12 PM: Building a Million-Dollar Business Without the Hustle and Burnout)
- → This event has passed (October 2 @ 12 PM: Building a Million-Dollar Business Through Impactful Messaging and Outreach)
► In-person Event
Join us for a one-and-only evening of leadership at one of the most coveted spaces in New York City: the top floor of the state-of-the-art Stavros Niarcos Foundation Library, overlooking The New York Public Library's iconic marble lions. Hortense le Gentil, author, speaker and world-renowned coach to executive leaders of Fortune 500 companies, will be interviewed by Heather Landy, Executive Editor at Quartz, for the launch of her groundbreaking new book, The Unlocked Leader. Hortense's work focuses on CEOs and senior executives on their journey from "hero leaders to human leaders." During this program, she will be sharing the practical and impactful teachings in her book, which is a guide designed to free you from mental barriers to let you ignite your most powerful and effective leadership skills. This is your opportunity to discover how to lead with empathy, authenticity, and humanity while being present in an exclusive dialogue that promises to be as enlightening as it will be inspiring. All proceeds from the sale of the book will go to the JED Foundation for Mental Health.
Registration for this program is open. Sign up now, tickets are going fast!
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→ This event has passed (September 26 @ 6 PM: The Unlocked Leader: Hortense le Gentil with Heather Landy | In-Person at the Stavros Niarchos Foundation Library, 7th Floor, 455 5th Ave, New York, NY 10016)
This series is for you if you want to...
♦ Level Up Your Leadership Mindset and Skills: Discover actionable tools and insights to supercharge your leadership journey.
♦ Listen to the Stories of Trailblazing Women Entrepreneurs: Discover a diverse group of women who have broken glass ceilings, done things their way, and paved paths for others.
♦ Amplify Your Voice: Borrow from the insights of these women in leadership to champion your ideas and drive impactful change in your spheres of influence.
Whether you're a budding entrepreneur, an established executive, or someone simply looking to enhance your leadership abilities, this series promises a melting pot of perspectives, strategies, and stories that will inspire, motivate, and empower you to be the best leader you can be.
Space is limited for the in-person program and the Zoom sessions have a limit of participants too. Don't miss your opportunity to be a part of a series that champions women, challenges conventions, and changes landscapes.
Step into the future of leadership.
Find business and company information, financial data, industry reports, market research and statistics. Many of these specialized databases are available onsite only in the Business Center, not in other library locations. These databases are best searched individually.
Bloomberg Professional On-Site Access Only at the Business Center.
Offers financial markets pricing, data, analytics, and news. This service is located at the Library's Thomas Yoseloff Business Center, a generous gift of Bloomberg, L.P. Sign up onsite at the Business Center, or for an advance reservation, sign up through a consultation with a librarian at the Thomas Yoseloff Business Center. Note: Access is for view only. Printing, downloading or electronic reproduction of any Bloomberg content or screens is prohibited.
Capital Changes On-Site Access Only at the Business Center.
This database provides over 100 years of U.S. corporate actions data on events such as mergers & acquisitions, spin-offs, exchange offers and reorganizations for their tax consequences. Also includes U.S. offerings from foreign corporations.
D&B Hoovers On-Site Access Only at the Business Center.
D&B Hoovers (Formerly D&B Business Browser & formerly OneSource ) - Provides information on more than 90M businesses, both public and private companies both foreign and domestic. Includes executive contacts, SWOT reports, analyst reports, industry reports and company news. (Downloading or emailing lists is not enabled for the library account).
Emerging Markets - Internet Securities (EMIS) Access On-Site and from home with a NYPL Library Card.
Full-text articles, news, company, industry and market information for emerging market countries around the world. Attention remote NYPLcardholders: Once you type in your library card and pin number, please click on CLIENT LOG IN on the top right portion of the screen, then select New York Public Library to fully access EMIS Intelligence.
Factiva (formerly Dow Jones Interactive) On-Site Access Only at the Business Center.
Includes content from more than 20,000 news sources, including newspapers, TV transcripts, newswires, and business magazines.
Fitch - BMI Country & Industry Research On-Site Access Only at the Business Center.
Fitch Solutions Country & Industry Research (Formerly Business Monitor) provides country risk reports, plus in-depth coverage of 200 markets and 22 industries.
IBISWorld On-Site Access Only at the Business Center.
IBISWorld is the largest collection of industry and market research including specialized industries for small business research. This database is accessible on library computers only at SIBL, not through Wi-Fi. Please note:. There is NO downloading of Ibisworld reports at the library. Printing of individual sections of reports is enabled. Sign up for a virtual consultation with a librarian for more options.
Leadership Connect On-Site Access Only at the Business Center and the Steven A. Schwarzman Building.
Leadership Connect focuses on News Media, Law & Lobbying Firms, Companies, Nonprofits & Associations, and Courts, as well as Congress, Federal Government, State & Local Government. The database contains profiles with information on people, including e-mail addresses and phone numbers, as well as organizations in these areas, and information about government offices and departments.
Mergent Archives On-Site Access at the Business Center and the Steven A. Schwartzman Buildiing, The Performing Arts Library, and the Schomburg Center.
Mergent Archives is a platform for the digital delivery of the iconic Moody''s / Mergent Manuals of corporate and securities information as well as their huge retrospective collection of corporate annual reports.
Mergent Intellect Onsite Access at the Business Center and from home with a NYPL Library Card.
Mergent Intellect is an expansive directory database that includes more than 100 million private US, Canadian and global businesses, more than 6000 US public companies and over 200 million residents and local businesses, with previous addresses and allowing for reverse telephone lookups.
MergentOnline On-Site Access at the Business Center and the Steven A. Schwartzman Buildiing, The Performing Arts Library, and the Schomburg Center.
Information on more than 21,000 US and international companies, including 10,000 NYSE, AMEX and Nasdaq exchange companies. All SEC (EDGAR) filings and domestic and international annual reports are included.
Mintel On-Site Access Only at the Business Center.
Mintel Oxygen Academic is a collection of market research reports on hundreds of segments of the US market. Mintel emphasizes market sizes, shares and trends in innovation with special attention to the underlying data. Users will be asked to create a profile prior to proceeding to the reports. NYPL's subscription is for view only. No printing, no downloading, no copying, no reproduction by any digital device of Mintel content. Sign up for a virtual consultation with a librarian for more options.
Morningstar Investment Research Center Access On-Site in the Library and from home with a NYPL Library Card.
Access Morningstar financial reports, screening, analyst reports and porfolio screening. Use the Help & Education link to access information about this database and online course modules on investing.
Panjiva On-Site Access Only at the Business Center.
A database of global suppliers, manufacturers, and trade professionals. This database is accessible onsite after a preliminary virtual consultation with a business librarian. Sign up for a virtual consultation with a librarian for more options.
PrivCo On-Site Access Only at the Business Center.
PrivCo is a premier resource for financial data on 900,000 private companies, non-publicly traded corporations, family-owned, private equity-owned, venture-backed & international unlisted companies. Please note: Library patrons must create an account with their name and email address to access PrivCo. It is available for use in the Business Center only, and monthly account limits will apply. This database can only be accessed on library computers in the Business Center and cannot be accessed through Wi-Fi.
Reference Solutions Access On-Site and from home with a NYPL Library card.
Reference Solutions, formerly known as Reference USA, provides addresses, sales information, executives, for over 16 million verified businesses, and now includes job listings.
SimplyAnalytics
Access onsite and from home with a NYPL library card. Simply Map includes thousands of demographic, business, and marketing data variables.
S&P Capital IQ On-Site Access Only at the Business Center.
Provides in-depth financial information on companies, equities, fixed income, industry reports, SEC filings, interest rates, commodities, screening for stocks and mutual funds and more.
Statista Access onsite and from home with a NYPL library card.
Find statistics, industry reports for 170+ industries, an e-commerce database and global consumer surveys and insights.
Uniworld Online On-Site Access Only at the Business Center.
Directory for contact information of multinational companies. Uniworld merges two print directories into one online database: American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States, and includes companies in over 200 countries and 20,000 industries. Note, if a company only has offices in one country, it is not included in this database.
USA Trade Online On-Site Access Only at the Business Center.
Statistical database. Provides official exports and imports data on more than 17,000 commodities. Reveals what merchandise is being shipped, where it is being shipped, and how much it is worth. Includes quantity and value of exports and imports by 2-, 4-, 6-, and 10 digit Harmonized System codes plus the total quantity and value of exports and imports for more than 250 countries and each customs district. Note: This database is accessible through a virtual consultation with a librarian. Sign up for a virtual consultation with a librarian for more options.
Value Line Research Center Onsite access and access from home with a Library Card.
On-line access to Value Line's leading publications covering stocks, mutual funds, options and convertible securities as well as special situation stocks. Attention NYPLcardholders: To view issues of Value Line, click on the DASHBOARD tab. Be sure to log out of the resource when your research is complete.
Wall Street Journal, 1984-present On-Site Access Only
Full text of the Wall Street Journal, 1984-present.
Wall Street (The) Transcript On-Site Access at the Business Center and the Schwartzman Building.
Full-text access to the weekly publication including interviews with analysts and WST profiles of selected industry sectors. Archive back to 1997.
Winmo (formerly Redbooks-Advertisers and Agencies) Access On-Site and from home with a NYPL Library Card.
Provides data on advertising agencies, advertisers, key contacts, ad spends, media types, and more. Note: Exports/ Downloads are disabled for the Library's Winmo account. Instead, Copy and Print company details to PDF. Use ”View details” to get email addresses and contact information for advertisers and agencies. Refine your searches to narrow results and print to PDF to save.
Zephyr On-Site Access Only at the Business Center.
Provides information about mergers and acquisitions, IPO's, joint ventures and private equity deals. Please note: Users of Zephyr at the business library are limited to exporting no more than 30 deals per day. A newer version of Zephyr is now titled "Orbis M&A" https://orbismanda.bvdinfo.com/ip
BACK to the Thomas Yosseloff Business Center page
Jason Allan Scott is an entrepreneur, investor, technologist, global citizen, and builder of people-first companies, who has built a 7-figure business with no staff and no business to be doing it.
With over ten years of experience in the world of tech industry spanning Proptech, Medtech, and CreatorTech, Jason has a broad understanding of multiple verticals, but it is with podcasting that he has made all these verticals work.
He has sold two podcast channels, found 28 ways to monetize a podcast, 21 ways to promote a podcast, and produced close to 100 shows since 2015 while helping others use podcasts for their business.
He has written over 50 business books for the world's second-biggest online seller of ebooks, and has done all this without ever paying for marketing or advertising.
Join Jason on this 3-part series and discover how to create a podcast for your business that is highly profitable and successful.
Register now for all 3 parts!
► Podcasting Series Part 1: How to Create Unlimited Organic Traffic for Your Business
Monday, July 31, 2023, 12 - 1:30 PM
► Podcasting Series Part 2: How to Do a Podcast for Your Business
Monday, August 7, 2023, 12 - 1:30 PM
► Podcasting Series Part 3: How to Make 6 Figures From Your Podcast
Monday, August 21, 2023, 12 - 1:30 PM
BUSINESS CENTER RESEARCH GUIDES
• Marketing Research and Planning for Your Business
• Advertising Research and Planning for Your Business
• Digital Marketing Research and Planning for Your Business
• Market Research
• Industry Research
BUSINESS CENTER DATABASES FOR INDUSTRY RESEARCH
BUSINESS CENTER DATABASES FOR MARKETING RESEARCH
BUSINESS CENTER RESEARCH GUIDES
• Marketing Research and Planning for Your Business
• Advertising Research and Planning for Your Business
• Digital Marketing Research and Planning for Your Business
• Market Research
• Industry Research
BUSINESS CENTER DATABASES FOR INDUSTRY RESEARCH
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BUSINESS CENTER DATABASES FOR MARKETING RESEARCH
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The series has ended. But if you like this topic, you will definitely like this other, ongoing series: How to Create a Tiny Business That Makes Big Money.
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The New York Public Library's Business Center, in conjunction with Upwork, brings you this series for your small business success. Whether you're a freelancer or you need one, these programs will help you make the most of Upwork's vast network to get what you need.
The series will address both points of view, the freelancer's and the client's, so whether you are one or the other (or both!) you can have a well-rounded view of the talent you need to display, or find, to succeed in your business projects. You will also learn best practices for both freelancers and clients, which can help you manage projects better and capitalize on the successes you achieve.
From standing out as a freelancer above the rest, to finding the right freelancer for your projects when you're the client, this 2-part series will share real stories from real freelancers and real clients who have had massive success using Upwork. Join them and get all the insider tips, tricks, and insights to make the most out of Upwork.
This series will be moderated by Elaine Pofeldt, journalist and bestselling author of The Million-Dollar, One-Person Business and Tiny Business, Big Money. The panelists will be some of the entrepreneurs featured in her books. All of them will share how they created and grew their small businesses using Upwork, either as freelancers or as clients (using freelancers instead of employees).
All of the participating entrepreneurs have reached and surpassed 7 figures with their businesses, and a big part of their success was Upwork.
And the series will also feature a very special guest from Upwork so that you can ask him all of your specific questions.
Learn more about each program and SIGN UP by clicking on the links below. Join us and discover how Upwork can make an enormous difference in your business life!
CLICK ON EACH LINK BELOW TO FIND OUT MORE ABOUT THE SPECIFIC PROGRAM AND TO REGISTER.
► PART 1: Building a Business on Upwork
This program has passed (Monday, March 6, 2023, from 12 - 1:30 pm ET)
► PART 2: How to Find Great Freelancers on Upwork
This program has passed (Monday, March 20, 2023, from 12 - 1:30 pm ET)
And if you like this online series, you will definitely like this other one: How to Create a Tiny Business That Makes Big Money.
A business plan is a blueprint for starting and growing a business, as well as, the gateway to opportunities.
Get insights on starting and growing your business from an expert in the areas of business strategy, leadership, marketing, sales, and finance. Paisley Demby has over 25 years of business development and finance experience working with startups to large-scale multimillion-dollar corporations
Join us for this comprehensive 10-week business planning course designed to provide an in-depth review of the components of a business plan. Learn about the different aspects of business plan development including developing growth strategies, industry research, assessing the competitive environment, identifying target markets, developing a marketing strategy, improving operations, and developing financial projections.
This year's Business Plan Boot Camp has ended. You can access session recordings, handouts, and presentation slides on the Business Plan Boot Camp site until December 31, 2024.
Session 1: Crafting Your Company Description Learn how to draft a Cover Page, Table of Contents, and Company Description section of your business plan. Learn about the resources that are available to help you complete your business plan and launch your business. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 2: Analyzing Your Industry Learn how to research your industry and write the Industry Analysis section of your Business Plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 3: Analyzing Your Target Market Learn how to determine who your potential customer is and how to draft the target market section of your business plan. Visit the Business Plan Boot Camp site to access the program recording, handout, and presentation slides.
Session 4: Analyzing Your Competitors Learn how to analyze your competitors and how to draft the Competitor Analysis section of your plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 5: Identifying Growth Opportunities Learn how to synthesize industry, competitor, and target market information to identify growth opportunities for your business and the possible risks. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 6: The 4 Ps of Marketing Learn how to develop a comprehensive marketing strategy to reach your target demographic and how to draft the Marketing section of your business plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 7: Business Operations Learn how to identify core processes in your business operations and how to draft the Operations section of your business plan. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 8: Developing Milestones and an Exit Plan Learn how to identify milestones achieved, target future milestones, and develop an exit plan for your business. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 9 Developing Financial Statements Learn how to read and build an income statement, statement of cash flow, and balance sheet. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
Session 10: Creating Your Executive Summary Learn how to summarize your entire business plan in a 1-page executive summary and how to structure it to maximize the impact on a potential funder. Visit the Business Plan Boot Camp site to view the recording, handout, and presentation slides.
This program is made possible by the Stavros Niarchos Foundation (SNF).
► Program has ended and will be repeated in the future. Sign up for our newsletter to be notified when applications start again.
► Click here to go to the Program Overview and Application page.
***NOTE: Each accelerator has a limit of 25 people. There is no cost to participate. Minority, women, and veteran-owned businesses are highly encouraged to apply.***
If your business is in the same place that it was six or twelve months ago, or if it has seen very little growth, then this intensive strategy program is what you need to unlock your business’ success.
The New York Public Library’s Business Center, Start Small Think Big, and Moving Forward Small Business invite you to apply to the Small Biz Growth Accelerator. When you participate in this program, you'll get best practices, tips, and tricks for planning and executing your own growth strategy—tailored specifically to your business—all while catching up on the latest trends in marketing, leadership, technology, social media, customer service, finance, and sales.
In this comprehensive, 45-day accelerator, you will master the art of crafting a profitable business strategy. Your time will be spent understanding what it means to develop clear goals by breaking down objectives into achievable sub-projects, and making sure each task counts for success towards those overall objectives.
The program will also cover important topics like prioritizing tasks based upon your anticipated level of contribution or risk level; learning how to set strategic intentions without becoming bogged down in logistical details; dealing with distractions (both big and small); why simplifying can help sharpen performance, and how thinking about different ways to evaluate the success of individuals or teams (such as productivity vs. effectiveness) is the key to success.
Apply today for the Accelerator and discover:
- How to truly define your vision, values, and focus areas
- How to break down objectives into projects and tasks that support your vision
- What is a good KPI (key performance indicator) to measure for your growing business?
- How to measure alignment across the team and key stakeholders to increase growth success
- How to track your progress by developing valuable insight from your data
What you will get out of the program:
- A template structure for creating goals
- Frameworks for helping you actually decide what you want to work on
- A baseline structure of governance to help you manage and track your strategy
- Two virtual Q&A sessions to ask questions and wrap up the program
- Accountability through peer support
Your Instructor: Jimmy Newson, Founder, and CEO of Moving Forward Small Business
Jimmy Newson is the founder and CEO of Moving Forward Small Business, a membership-based, digital publishing company on a mission to save 1 million small businesses from failure by 2050, leveraging technology, innovation, and business strategy. He is also the Senior Advisor for the New York Marketing Association. He is a keynote speaker and presents workshops and training regularly across the globe for prestigious organizations in the entrepreneurial sphere, such as Start Small Think Big, The New York Public Library, SCORE, Digital Marketing World Forum, DC Start-Up Week, and multiple international SaaS companies.
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