NYC Small Business Resource Center Science, Industry and Business Library NYPL Lion
Home Events Videos Forum FAQ Services Directory Business manual Ask a question Site Map

Business Owner's Manual

Some General Rules

Here are some general rules to keep in mind when writing a business plan. Don't forget to check for additional library resources, or search for a program that offers assistance in the Services Directory, if you need more help in writing your business plan.

Be Specific

For example, rather than simply telling the reader you plan to use print ads as part of your marketing strategy, you need to explain where the ads will be placed, how often they will appear, etc.

 

The Better Your Research, the Better Your Plan

You can find specific information about the number of businesses like yours in the City, the demographics of your customer base, and pricing in most business libraries. To find a library close to you in New York, search the Services Directory.

 

Show Your Plan

Show your plan to others and encourage readers to be honest. If they have questions, other readers probably will also. You can then modify the plan to incorporate their suggestions.

 

A Business Plan is not Written in Stone

You should revisit you business plan frequently — every six months or so — to assess your progress in meeting your goals and to adjust the road map to new business conditions.