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HOME DISCUSSION GLOSSARY
Module 5: EVALUATION BY CORPORATE PEERS, INDUSTRY ANALYSTS, CONSUMERS

Evaluating Companies

Evaluating Stock Performance

Understanding Stock Information

Using Analysts' Reports

Assessment


Understanding Stock Information

How can I understand current stock information?

Understanding stock information is a full-time job for many people -- it's certainly a subject too complex for us to cover fully here. We'll briefly look at some very basic terminology and point to some useful online resources for those who want to become more expert in following -- or perhaps even predicting -- the ups and downs of the stock market.

What is a stock?

A stock is the piece of a publicly held company that investors buy when they invest in that company. Stocks, which are traded on the stock exchange, are also referred to as equities, shares, and securities (hence the SEC -- Securities and Exchange Commission -- that you learned about in Module 3).

The stocks that most people have are, appropriately, called common stocks. These are distinguished from preferred stocks. Preferred stocks often confer benefits such as fixed dividends, and, in the event of company liquidation or bankruptcy, preferred stock holders are paid off before common stock holders.

For more information on how stocks work, go to:
http://www.investopedia.com/university/stocks

What are bonds?

A bond represents an amount of money that investors essentially lend to a company. When investors buy bonds, they are lending the company an amount of money to be repaid within a fixed amount of time and at a fixed rate of interest.

There are many different types of bonds, issued by organizations ranging from publicly held companies to the United States Federal Government. Bonds issued by publicly held companies are referred to as corporate bonds.

For more information on how bonds work, go to:
http://www.investopedia.com/university/bonds/bonds1.asp

What are indices?

An index is a statistical or numerical measure of the average performance -- changes both up and down -- of a group of stocks.

There are many, many stock indices for different segments of the financial market, from indices for the national stock exchanges of different countries to indices for different types of investment (such as bonds). Some of the best-known indices are the Standard & Poor's 500 (The S&P500) -- an index of the stocks of the 500 largest companies in the United States; the Dow Jones Industrial Average -- an index of a wide variety of companies, all of which have yearly sales of over $7 billion; and the NASDAQ (National Association of Securities Dealers Automated Quotation System) composite index, comprised of such high-tech stocks as Microsoft.





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