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HOME DISCUSSION GLOSSARY
Module 5: EVALUATION BY CORPORATE PEERS, INDUSTRY ANALYSTS, CONSUMERS

Evaluating Companies

Evaluating Stock Performance

Understanding Stock Information

Using Analysts' Reports

Assessment


Evaluating Companies

In today's markets the players actively evaluating companies are industry analysts. Their opinions are an important component of company research.

How are companies evaluated?

Industry analysts evaluate companies on the basis of their financial viability -- their stability and their potential for growth and risk. Analysts look at stocks issued by hundreds of companies using such criteria as historical performance, growth projections, and creditworthiness.

Who is doing the analysis?

There are, of course, numerous industry analysts -- every investment house has its own cadre of analysts. You can find out exactly who the analysts are by using such resources as Nelson's Directory of Corporate Analysts, which names the in-house analysts for various corporations and which companies they favor.

Two of the best-known firms for industry analysis are Standard and Poor's (S&P) and Valueline.

S&P http://www.standardandpoors.com analyzes companies from the point of view of current stability and future strength.

Valueline http://www.valueline.com analyzes companies in terms of risk and growth potential to provide investment advice.

Both S&P and Valueline are established and well-respected entities, and are in the business of providing reliable information and tools which allow for individual and corporate investors to make informed investment decisions. A good analyst will weigh investment risks, both positive and negative.


When it comes to stock reports on the Web and TV, "realtime" means a 20-minute delay.


Where can I find analysts' reports?

Analysts' reports are typically published by firms of industry analysts, like S&P, and are available on a subscription basis. Reports are also collected in databases such as Investext. Individuals do not usually purchase subscriptions to such resources, but many public libraries and business school libraries offer access to them.





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