Science, Industry and Business Library
Prospecting for Business Information
Getting Started
Company Basics
Primary Information
Media and News Coverage
Peers, Analysts, and Consumers
HOME DISCUSSION GLOSSARY
Module 1: GETTING STARTED

Asking Questions about Yourself

Asking Questions about Companies

Assessment


Asking Questions about Yourself

Given the huge amounts of information available these days, in print and digitally, it might seem to be a simple matter to find out anything about everything. But unless you're really clear about which needle you're looking for, the information haystack may be overwhelming.


Narrow your research even further by customizing it to your perspective. Click on the category that you feel describes your perspective:
The first and most important thing to do as you begin your research is to clarify what it is that you want to find out. Begin by asking yourself some questions, the 4 Ws:

Who am I?

A student? An investor? A grant writer? A journalist? A customer?

What information do I need?

Financial information? Contact names and numbers? Product or service details?

Why do I need this information?

To write a business plan? To find a job? To make a complaint? To find a manufacturer for the world-changing gizmo you've invented?

Where are the companies I want to research located? Am I interested in companies across the globe or just in my country/city?

Before you disregard these seemingly obvious questions and move on to the next section, take a minute to think about the answers. Your personal who, what , why, and where will have profound implications for your research. Taking the time to strategize first will help you make the abundance of information work for you.



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