Maxim Zhukov
The New Typography: The Ways and Means of European Modernism, 1910–1935

Saturday, December 15, 2007
2:15 PM - 3:15 PM

Series Title:  Graphic Modernism Lecture Series

South Court Auditorium, Stephen A. Schwarzman Building, 5th Avenue and 42nd Street, New York, NY 10018-2788 (directions)

Typography is often defined as the art of the appropriate and efficient use of type. In typography, as in cooking, the end result depends greatly on the quality of the ingredients—paper, ink, presswork, and, of course, type—but it is the skill of the designer that matters most. What types did the modernists use in their Neue Typographie? How did their design principles translate into letterform construction, the structure of the character set, the configuration of the type family, and the relationship of its constituent parts? Maxim Zhukov's presentation offers a peek into those aspects of the typographic modernists' nouvelle cuisine.

Related Exhibition:  Graphic Modernism from the Baltic to the Balkans, 1910-1935

Cost:  FREE

Program Information:
Celeste Bartos Education Center
These programs are free and open to the public, and are presented in the Library's South Court (enter from Astor Hall). Seats are available on a first-come, first-served basis. Rooms will be opened 10 minutes prior to the class beginning. For questions, send an e-mail to SouthCourt@nypl.org or call (212) 930-9284.