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Business & Industry Information

Advertising Research for Business
Description: Presents a synergistic approach to doing an advertising plan for your small business: from doing background market research to choosing the right information sources and finally designing an effective advertising plan

After Resumes: Researching Companies & Industries for Cover Letters & Interview Prep
Description: Learn about SIBL's vast subscription business databases and searching them to find company and industry information to tailor cover letters and prepare for interviews. Did you know you can download costly reports for free at SIBL? Use these resources in your job search to do company research, keep current, explore new industries, new careers, strengthen your cover letters, and prepare for interviews. Content includes specialized trade & business journals, articles on trends and company news, company profiles, industry surveys & snapshots, market research reports,investment analyst reports, company financials, rankings, and more! Class will highlight searching, and unique features.

Apparel & Textiles: Finding Industry & Technology Resources
Description: This class introduces print, electronic resources and Web sites useful for researching the apparel and textiles industry and technology. Provides a discussion for the most appropriate sources to use for obtaining information on topics such as market research reports and trends, company and industry news, locating companies and manufacturers, fabric/fiber production and finishing, testing and measurement standards, tradeshows and associations for contact information.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Apparel Trends Research: Green, Smart, Performance, and More
Description: This class will introduce you to many online databases for researching apparel trends in green, smart, and performance apparel --- and more. It will also include consumer reports and demographics, and finding industry apparel news, and forecasts.

Beware! Personal Finance Caveats and Pitfalls
Description: A review of resources covering areas such as: Budgeting and Taxes, Credit, Financial Planning, Home Ownership Resources, Privacy, Fraud and Scams, etc.

Bonds & Bond Mutual Funds: Investment Resources at SIBL
Description: Introduces the best SIBL print and electronic resources, including Web sites, for researching bonds and bond mutual funds. Discover SIBL's financial services information.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Business Basics
Description: An introductory course discussing the essentials of opening a business in NYC. Include information on creating a business plan, developing marketing strategies, understanding business structures and generating financial statements. Offered by the NYC Dept of Small Business Services at SIBL. Register in advance at 212-618-8722.

Business Research: Databases from Home thru NYPL
Description: Did you know about two great business databases with special content that is available with your Library Card from the NYPL website? Use them to keep current, explore new industries and careers, and prepare for interviews. Content includes specialized trade & business journals, articles on trends and company news, company profiles, industry surveys & snapshots, market research in Datamonitor Reports and articles, investment analyst reports, company financials, rankings, and more! Class will highlight searching, and unique features.

Business Start-up Resources & Services
Description: Starting or expanding a business? This class gives an introduction to an array of online and print resources available for entrepreneurs needing information or assistance in starting or expanding their business. Class includes sample business plans and guides, service providers of business counseling, how-to videos, and an overview of the vast online resources for gathering market research for your business plan.
Prerequisite: none

Career & Industry Research in Renewable Energy
Description: Researching renewable energy? Energy from wind, solar, and biofuel will be growth industries for new jobs and careers. This class will cover SIBL's extensive business online resources for company and industry research, and career information on industry/occupational outlooks for renewable energy. Class will include resources and strategies for finding industry news and forecasts, and company information that will help your prepare for a career transition, and job interviews into the renewable energy industry.

Career Transition: Finding Company & Industry Information
Description: Researching company information, new industries or careers, or preparing for interviews? This class will cover SIBL's extensive business online resources for company and industry research, and career information on industry/occupational outlooks. Class will include resources and strategies for finding industry news and forecasts, and company information that will help your prepare for a career transition, and job interviews in new industries.

Companies & Contacts: Creating Customized Lists
Description: Type of company, as well as location, size, and sales, are a few of the ways you can create your customized list for mailing lists, company research, contacts, and job searching.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Country Guides, Risks & Forecasting: Economist Intelligence Unit Database
Description: Class will cover the international content of Economist Intelligence Unit (EIU): Country Commerce (commercial guides to doing business in 55 countries) Risk Briefings (150 countries, updated daily), Industry Briefings, Country Reports (200 countries, updated monthly), Country Profiles (200 countries, updated annually), Views Wire (201 countries, updated daily), Country Finance (50 countries, updated annually), and World Commodity Forecasts (28 commodities).

Digital Photography Resources for Professionals
Description: The photography industry around our midtown Manhattan location has been transformed in the last five years. Digital technology offers new opportunities and challenges to photographers trained in analog film-based photography. We will describe information resources that photographers can draw on to learn about and keep up to date with this fast-changing field. SIBL offers both onsite and offsite access to advanced electronic databases and houses a library containing the latest technical books on digital color management, professional digital cameras, Photoshop techniques and large-format fine art inkjet printing. From our stacks you can access cutting-edge color science journals and professional magazines. We will also show you the hottest online discussion groups and websites where new equipment and processes are discussed on the Internet. And we’ll share our own experiences managing digital archives and metadata in such projects as the award-winning NYPL Digital Library.

Directories: Using Them to Find Companies and People
Description: Hands-on training in the use of electronic directories. Also covers tips for compiling mailing lists.
Prerequisite: This class requires some basic mouse and keyboard skills.

Engineering Research with Compendex
Description: Compendex® is the most comprehensive interdisciplinary engineering database in the world. Special features and search strategies will be highlighted. Compendex has over 9 million records and references over 5,000 engineering journals, conferences and technical reports. Subjects include chemical and process engineering, computers and data processing, applied physics, electronics and communications, civil, mechanical and materials engineering, as well as narrower subtopics. With the addition of the historical backfile, online coverage is from 1884 to the present. Approximately 250,000 new records are added to the database annually. Compendex is updated weekly.

Factiva: A Global News & Business Powerhouse
Description: Search 9,000 publications from 118 countries in 22 languages. Explore Factiva's worldwide content and special search features to locate global news coverage, industry analyses, company profiles, market research, investment reports, and television and radio transcripts.
Prerequisite: basic computer skills

Find Financial Data using Mergent, Bloomberg, and S & P NetAdvantage
Description: This class will cover the special search features and content in Mergent Online, Standard & Poor's Net Advantage, and provide help in searching Bloomberg. Additional financial resources and databases are introduced in these two classes: Stocks & Mutual Funds: Investment Resources @ SIBL and Bond & Bond Mutual Funds: Investment Resources @ SIBL.

Finding Company & Industry Information for Career Transition
Description: Extensive business online resources for company and industry research are highlighted, as well as career related information on industry outlooks, and occupational outlooks. Learn strategies for finding industry news and forecasts, and company information that will help prepare for a career transition.

Finding the Statistics You Need
Description: Introduces and highlights selected statistical sources, such as specialized subscription databases at SIBL, websites, and books. Strategies for finding statistical information, and various approaches, also covered
Prerequisite: Mouse and keyboard skills needed

Foreign Consumers: Market Research, Lifestyle & Demographics using Euromonitor International
Description: Euromonitor International combines Market Research Monitor and World Consumer Lifestyles databases. This interface integrates market research reports and consumer spending data into one database, and includes a 7 year archive of more than 850 consumer and retail reports plus 600 major market profiles. Create customized consumer world lifestyle reports on multiple countries and indicators. Global consumer market research, trends, market background, market forecasts & analysis, market size data, forecasts, and market shares are some areas covered. There is international coverage, plus over 300 reports for U.S. Markets. Download reports

Foreign Market Information & Import/Export Statistics: USA Trade Online & StatUSA
Description: Learn how to access the market research and import/export statistics using two U.S. Dept. of Commerce databases: USA Trade Online and StatUSA. USA Trade Online: Provides official exports and imports data on more than 17,000 commodities. Reveals what merchandise is being shipped, where it is being shipped, and how much it is worth. Quantity and value of exports and imports by Harmonized System codes, plus the total quantity and value of exports and imports for more than 250 countries and each customs district, are also included. Updated: Monthly. STAT-USA: International trade and export information from the U.S. Department of Commerce including the National Trade Databank (NTDB), Foreign Traders index, and market research reports by product and country. Other national economic statistics, too. Click on Globus and NTDB to reach NTDB. Updated: Daily.

Free News & Journals from Home via 15+ EBSCO Databases
Description: Spotlight on...Free News & Journals From Home via 15+ EBSCOhost Databases: An introduction on searching more than 15 full-text news and journal databases, available from your Home or Office via the Internet with an NYPL Library Card. Class will explore special features and the array of subject areas and publications.

Getting Started in Export Research
Description: Highlighting electronic resources available at SIBL, this class introduces users to the wealth of export information resources and services available at SIBL. Intended for newcomers to exporting, this class will highlight steps in the research process using a case study and hands-on training.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Global Business News & More using Factiva
Description: Search 9,000 publications from 118 countries in 22 languages. Explore Factiva's worldwide content and special search features to locate global news coverage, industry analyses, international company profiles, market research, investment reports, and television and radio transcripts.

Green Jobs: Career, Industry, Technology & Product Research for a Jumpstart on Tomorrow's Jobs
Description: The promise of green jobs to restart the economy is all over today’s news. If you’re interested in knowing more about green jobs, in any industry, that will provide products and services that promote renewable energy resources, reduce pollution and conserve energy, this class is for you. It will introduce you to specialized resources to research growth areas for new jobs and careers. The class will cover SIBL's extensive business and technology online resources for the latest company, industry, technology and product research, as well as career information on industry/occupational outlooks. Class will include resources and strategies for finding industry news, market research, new products under development, forecasts, the latest technology research, and company information that will help your prepare for a career transition, and job interviews.

Health Care & Pharmaceuticals: Career, Industry & Technology Research
Description: Jobs in health care and pharmaceuticals are expected to increase, as these will be growth industries for new careers, new jobs, and new opportunities. Are you interested in researching these industries to transition your skills or begin a new career? This class will cover SIBL's extensive business and technology online resources for the latest company news and industry research, as well as career information on industry/occupational outlooks, medical records technology news, medical products and medical devices. Class will include resources and strategies for finding health care and pharmaceutical industry news, market research, forecasts, technology, consumers, and company information that will help your prepare for a career transition, and job interviews.

International Emerging Markets: News, Industry Analysis, Companies & Manufacturers
Description: Locate information on more than 80 emerging market countries in Central and Eastern and Southeast Europe, Asia, Southeast Asia, Africa and MiddleEast, Australia, Latin America. Data and reports include full-text news articles, market –specific information, financial statements, company information and directory, industry analyses and reports, macroeconomic statistics, stock market indices, and economic statistics. Select and country and search. Includes over 13,000 publications. Updated: Daily.

Internet Marketing: Trends & Analysis using eMarketer for Digital Intelligence
Description: eMarkerter is a SIBL database that covers U.S. and global e-commerce market research and trend analysis for online marketing, media, social networking, and emerging technologies. It is the most comprehensive database of e-business and online marketing statistics. New reports and articles appear daily on current trends, and forecasts, from over 3,000 sources. For instance, on site you can download free reports, such as e-commerce in a recession and its impact on consumers and retailers, U.S. advertising spending and the new reality, and online profiles of internet use, online consumers, and more.

Interpreting Financial Statements
Description: Learn more about how to intrepret the financial statements of companies, to understand their financial picture more clearly.

Introduction to Trademarks
Description: This class gives a basic overview of trademarks and provides a brief look at the trademark resources available at SIBL. It gives the basic steps for conducting a trademark search at SIBL, and covers the procedures for registering a trademark with the U.S. Patent & Trademark Office. This class provides hands-on instruction.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Investext: Current Broker & Analyst Reports on Companies
Description: Search this database to find investment, company & industry reports from over 500 brokers in North America, Europe, Asia/Pacific, Latin America, Africa and the Middle East. Search by company, industry, or keyword. Covers reports from 1997 to current month.

Investing In Stocks: The Basics
Description: Introduction to basic investment terms and concepts such as risk and reward, IPO’s, p/e ratios, and relative p/e ratios. Other topics covered include ways to approach the investment decision and alternative stock investments such as mutual funds and ETF’s.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Job Seekers Career Resources: Vault and Wet Feet
Description: Explore careers and employers with online insider guides from Vault and Wet Feet.

Job Seekers Contact Research
Description: Find Companies and Executive contacts for your next job.

Job Seekers: Download a Customized Company List for Contacts
Description: Find Companies and Executive contacts for your next job. Type of company, as well as location, size, and sales, are a few of the ways you can create your customized list for mailing lists, company research, contacts, and job searching.

Job Seekers: Explore Vault, the Premium Career Database
Description: Find industry and career advice, job search and resume guides, and occupational surveys. Download Vault industry and career guides for free, from the Science, Industry and Business Library.

Jobs & The Stimulus Package: Growth Industries for Employment & Career Opportunities
Description: With The Stimulus Packagee, 3.5 million jobs will be created or saved within the next two years. This class will assist you in researching growth industries information -- like healthcare, renewable energy, technology, infrastructure, education, and various service industries, such as green products and sustainability services, and more. This class will introduce you to SIBL's extensive premium business and technology online databases, many available only at the Library, with the latest company and industry reports, articles from trade and professional journals, as well as career information on industry/occupational outlooks. Class will include resources and strategies for finding industry news, company information, market research, forecasts, and technology that will help you prepare for a career transition, and job interviews in new growth industries.
Prerequisite: Computer typing and mouse skills are needed for this hands-on class.

Keeping Current with Emerging Technologies.
Description: Class will highlight content, advance searching strategies, and will search across multiple newspapers, business journals and market research on new products and technologies, with a focus on academic science and technology journals. The class will feature the Inpsec database, as well as other science and technology databases. Inspec is the largest database on all aspects of computers, information technology, physics, electrical engineering, manufacturing and production engineering, robotics, and related disciplines. Database includes 8,000,000+ abstract records, indexes 4,000 journals and 2,000+ conference proceedings each year. Coverage since 1968.

Let's Talk! Market & Investments
Description: This session will cover what a market is (big or small), and how investments types and markets interact. There will be time for questions about markets and investment, or other questions that may have come up during the day while attending other classes.

LinkedIn for Job Seekers: Strategies & Tips
Description: Learn strategies and tips on how to utilize your LinkedIn account in your job search. LinkedIn is a key networking tool for recruiters and hiring managers to identify and screen candidates. Class content will include tips on customizing your LinkedIn profile, strategies for determining LinkedIn groups to join, performing basic and advanced job search using LinkedIn, and other useful tips and strategies. This class has prerequisites, such as LinkedIn accounts must be created before class to allow for navigating LinkedIn during the class. Please see the Prerequisites section for more information.
Prerequisite: Prerequisites: LinkedIn accounts must be created before class to allow for navigating LinkedIn during the class. Go to: http://www.linkedin.com/ to create your LinkedIn account before coming to the class. It is not necessary to have your profile fully developed, but it is helpful to have your profile in progress.

Locating Science & Technology Companies for Business: RefUSA and D & B Online Directories
Description: Learn how to locate science and technology related companies, across all industries, using two online directories, Reference USA and D & B: The Million Dollar Directory. Type of company, as well as location, size, and sales, are a few of the ways you can create your customized list for mailing lists, company research, contacts, and job searching.

Managing the Built Environment: Building Maintenance Sources & Services
Description: Learn how to exploit SIBL’s information resources on topics such as preventive maintenance (PM), HVAC, electrical wiring, green buildings, alternative energy, plumbing, indoor air quality (IAQ), fire protection, security, and environmental compliance. Find product information, industry news, trade shows, discussion forums, professional and trade associations, job sites and training seminars that can help you implement overall cost reduction in buildings. Class will guide anyone concerned with building maintenance, from commercial and residential property owners to building engineers, managers, and superintendents to to specialized library and internet resources, such as the Building Code of the City of New York and the National Electrical Code.

Market Research Information Sources
Description: This class gives an overview of numerous U.S. and international resources to help the business person gather market research data at SIBL. Attendees will be introduced to many valuable market research sources, with full reports download, including forecasting, consumer demographics, industry surveys and trends, company news, new products, and access to thousands of trade journals across all industries for full-text articles.

Money Matters!
Description: Money Matters! This class introduces savings and budget concepts. Reviews banks and banking products including debit and credit cards and introduces investment principles.

Mutual Funds and ETFs
Description: This class clarifies the differences between mutual funds and ETFs. We explain concepts such as net asset value and capital gains distributions, and demonstrate how to read a mutual fund statement.

NYPL's New Catalog: Features & Searching
Description: NYPL's new catalog combines the LEO and CATNYP catalogs into one catalog to search for books, DVD's, journal titles, government publications, and other resources. This class will take you on a tour of the new catalog's features, and hands-on searching to explore strategies to help you find the library materials you need.

RefUSA: Expanding Business Customers & Contacts
Description: The database features and content of RefUSA, an online company directory, will be explored and highlighted with a focus on expanding your business customers and contacts. Bring a flashdrive to download your customized lists.

RefUSA: Company Information for Job Hunting & Business Leads
Description: Learn about using RefUSA, an online company directory, to customize your company list, using research strategies, and locate the desirable companies to contact for employment or business leads. Bring a flashdrive to download your search results!

RefUSA: Finding Company Information for Job Hunting
Description: The database features and content of RefUSA, an online company directory, will be explored and highlighted with a focus on finding out company information for your job hunt. Bring a flashdrive to download your customized lists.

Renewable Energy: Career, Industry & Technology Research
Description: Researching renewable energy? Energy from wind, solar, biofuels, and other alternative sources, will be growth industries for new jobs and careers. This class will cover SIBL's extensive business and technology online resources for the latest company and industry research, as well as career information on industry/occupational outlooks for renewable energy. Class will include resources and strategies for finding industry news, market research, forecasts, technology, and company information that will help your prepare for a career transition, and job interviews into the renewable energy industry.

Researching Engineering with Compendex
Description: Search all aspects of engineering in Compendex, the main index of engineering literature with over 8 million citations to journals, reports, and proceedings. Class includes advance searching features, search strategies, and locating the full-text.
Prerequisite: Basic Computer skills

Researching the 5 P's of Your Marketing Plan: Product, People, Price, Place, Promotion
Description: The secret of making people want your products and services is in the 5 P's of marketing: product, people, price, place and promotion. This class will show you how to research each of the 5 P's to help you arrive at informed marketing decisions, increasing the potential for your business to grow.

Resume Lab: Assistance with Creating, Formatting, Saving, Printing & Uploading
Description: Bring a written draft of your resume, and a USB drive for saving and printing, and get started! This is a supervised lab for you to create, and save, your resume in Microsoft Word. Assistance with resume formatting, proofreading, saving, printing and uploading resumes will be available during the lab. Please note: You will be typing your own resume; This is not an instructor taught class, or a career advisement session; This session is first come, first served for the first 15 people who sign up in person on the day of the class; To find a Resume Lab with pre-registration, check the NYPL events calendar for other locations @ http://www.nypl.org/calendar
Prerequisite: Prerequisites: Basic mouse & keyboard skills and basic knowledge of MS-Word.

Searching Bloomberg (limited to first 5)
Description: (limited to first 5) This hands-on class includes overview and searching techniques to find securities and mutual funds. The class will focus on finding companies and securities information, and national and international stock market and economic data.
Prerequisite: Basic Computer Skills (limited to first 5)

Searching the U.S. Census Bureau Website
Description: Learn how to retrieve U.S. Census data on the nation's population and housing, or demographic and industry data, directly from the Internet.
Prerequisite: Mouse and keyboard skills needed.

Spotlight on Business and Company Resource Center
Description: An introduction to searching Business and Company Resource Center. This database provides information on a variety of topics including company profiles, executives, mergers & acquisitions, ticker symbols, news & magazine articles, company histories and chronologies, financials, balance sheets, financial ratios, rankings, products & brands, Industry overviews and associations.
Prerequisite: Basic Computer Skills

Spotlight on STAT-USA: Markets, International Trade, and Economic Data
Description: STAT-USA delivers vital economic, market, industry, country, and international trade information produced by the U.S. Government. Learn to search all or selected databases in STAT-USA, create search strategies, and exploit special features to locate information to grow your business, career, personal finances, and community.
Prerequisite: Basic Computer skills.

Spotlight on...Statistical Universe
Description: An introduction to searching this statistical database and discovering its features. Database includes statistical information from the government and private sources, and covers both the U.S. and international countries. Economic, market, and demographic statistics included, as well as many other topics.
Prerequisite: Those who attend should be comfortable using a mouse and keyboard.

Stocks and Mutual Funds: Investment Resources at SIBL
Description: Discover SIBL's extensive and unique collection of financial services information. This class will feature the best print and electronic tools for researching information on stocks and mutual funds.
Prerequisite: Experience with electronic databases