Small Business How-to Seminars, Starting &Growing Your Business: Publish or Perish
Date and Time
June 17, 2016
Event Details
This program is part of MarketingWeek NYC™ at The New York Public Library.
Ever thought about writing a book? Barry Cohen walks you through what it takes and how to get started.
- Gain an understanding of the current book publishing landscape and the challenges to becoming a published author.
- Learn how the playing field has changed.
- See what new technologies present new opportunities for authors.
- Explore the pro’s and con’s of the various options to self-publish.
- Better understand the impact and value of publishing as a business tool.
For over thirty years, Barry has plied his trade in the advertising industry and the broadcast community. For the past twelve years, Barry has served as principal of AdLab. Prior to that, he held positions with New York radio stations WPAT and WOR, and served as General Manager of WKCW, a Virginia radio station. Barry is the author of a widely reviewed advertising guide book for smaller companies, entitled 10 WAYS TO SCREW UP AN AD CAMPAIGN. He is co-author of the book Startup Smarts. Barry has also authored guest columns for Floorcovering Weekly, Radio &Records and Performance magazines, as well asTiempo de Mercadeo.
Seating is on a first come, first seated basis.