- My NYPL
Tools and Services
- Using the Library
I am a...
- Classes & Events
- Support the Library
Careers, Jobs, Small Business Seminars, Small Business How-to Seminars, Starting and Growing Your Business: Marketing With A Plan
Many small businesses understand the elements needed to create a successful marketing strategy, but face challenges when the plan does not yield the desired outcome. Ivy Newman dicusses how to structure and implement the right marketing plan for your business and helps you acquire customers who love what you do.
Ivy Julease Newman is the founding President of The Viney Group, LLC - a boutique marketing management and consulting firm. Her clients have included AOL, Columbia University, Alvin Ailey American Dance Theater, and Motown the Musical among others. Previously, she has served as a marketing director at various NYC-based cultural institutions. A graduate of the Oberlin College, Ms. Newman holds a M.A. from Columbia University.