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Careers, Jobs, Small Business Seminars, Starting and Growing Your Business: Fashion Protection: Trademark Basics and Fashion Compliance Law 101
A company’s brand can be one of its most important and valuable assets. Thus, establishing a strong brand is critical to success in today’s business world. This begins with taking the necessary steps to secure and protect your company’s name, logo, tag-line and product name. Maintaining a strong brand requires abiding by the laws that apply to the products you sell and the marketing claims you make about them. A failure to do so can result in monetary penalties and negative publicity which could tarnish your brand and put you out of business.
Deanna Clark, Esq. and Laurie Marshall discuss the importance of trademarks, brand protection and the benefits of legal guidance through this process for small businesses and entrepreneurs. Also learn about the four cornerstones of fashion compliance that you need to be aware of when running a fashion business that sells goods made in the USA or which are imported