A company’s brand can be one of its most important and valuable assets. Thus, establishing a strong brand is critical to success in today’s business world. This begins with taking the necessary steps to secure and protect your company’s name, logo, tag-line and product name. Maintaining a strong brand requires abiding by the laws that apply to the products you sell and the marketing claims you make about them. A failure to do so can result in monetary penalties and negative publicity which could tarnish your brand and put you out of business.
Deanna Clark, Esq. and Laurie Marshall discuss the importance of trademarks, brand protection and the benefits of legal guidance through this process for small businesses and entrepreneurs. Also learn about the four cornerstones of fashion compliance that you need to be aware of when running a fashion business that sells goods made in the USA or which are imported
Deanna Clark, Esq. is a Senior Fashion Compliance and International Trade attorney at Schrier Shayne Koenig Sanburg & Ryne in New York, NY. She advises fashion designers, retailers, importers/exporters, start ups and e-commerce sellers on how to follow the laws that pertain to the products they sell within the U.S.
Laurie Marshall is President and Founder of The Marshall Law Group - Trademarks The Spot, which works with small businesses and entrepreneurs with the legal aspects of branding their company. She has been practicing trademark law for over 17 years, handling the trademarks for Major League Baseball and many MLB and NFL organizations.
Seating is on a first come, first seated basis unless otherwise noted.