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Children's Literary Salon: Independent Publishing in an Age of Mass Marketing

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December 8, 2012

Program Locations:

Stephen A. Schwarzman Building, South Court Auditorium

While huge companies like Scholastic, Macmillan, Harper Collins, etc. may have seemingly unlimited funds to promote their materials, smaller independent publishers have found niche areas missed by some of their bigger competitors.  Join Cheryl Willis Hudson (Just Us Books, Inc.), Claudia Zoe Bedrick (Enchanted Lion Press), VP Editor-in-Chief Mary Cash (Holiday House), and Harriet Ziefert (Blue Apple Books) for a conversation about the advantages and disadvantages of being a David in an era of Goliaths.

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